005: Task Managers

Welcome to the fifth episode of The Real Estate Tech Show! It’s about time we discussed our favorite task management tools. We use task managers all the time to run our businesses and organize our personal lives. Some of them are easy and intuitive, and others are more detail-oriented. Your business needs will help you decide which of these tools work best for you, but we’re breaking down a bunch of our favorites to help you make that decision!

If it’s not on the calendar, it doesn’t exist. Click To Tweet

Joe loves:

  • Podio – For the more detail-oriented investor, Podio is great for organization and scheduling. And it allows direct messaging between you and your team to keep everyone on task.
  • Things 3 – If you have a Mac, you need Things. The 3 update is sleek, simple, and connects with all of your Apple devices. It’s expensive but absolutely worth the investment.
  • Toodledo – This very simple list-making app works for anyone. You can create lists and share them with clients, or track your work habits to avoid missing out on deals.

Cory loves:

  • Todoist – An intuitive task manager that helps you set dates, organize projects, and collaborate with your team or clients through comments.
  • Evernote – With this app, you can create and share anything from a text message to a link to a to-do-list. It can even run presentations for you.
  • MindMeister – This interactive task manager also works as a mind-mapping tool to inspire some creativity and new ideas.

Those are our top three tools, but we discuss many more in today’s episode, including Trello, InvestorFuse, and Momentum, which is our favorite Google Chrome plug-in.

These task managers are amazing for real estate investors, but you don’t have to be an investor to use them. These apps are what you make them do for your business, and any tool that helps you organize your life is guaranteed to save you time, money, and stress. Mastering these task managers can take your business to the next level, and a lot of the ones we talk about today have free trial periods you need to take advantage of. Don’t settle on the first one you hear us talk about. Test each of them out and let us know what you think. We’d love to hear your feedback, so leave us a comment or a review on iTunes.

Technology, if used properly, can have a dramatic impact on your business, on your life. Click To Tweet


1:28 Talking about task managers

4:12 Remember the Blackberry days?

5:25 The classic Mac vs. PC debate

7:17 Joe’s first favorite task manager: Toodledo

9:26 Why is Things 3 Joe’s new favorite task manager?

10:25 How Joe uses Podio for team task management

11:09 How Cory uses Evernote for task management

12:23 Tags are a key tool for task management

13:30 Cory’s favorite task manager: Todoist

14:57 If you’re detail-oriented, TeamworkPM is the app for you

15:40 Geolocation and task management

16:18 Pros and cons of MindMeister

17:30 Cory breaks down his top favorite task managers

20:37 Why does Joe love Trello?

23:15 How important is flexibility to you?

24:44 Use YouTube to learn how to use new apps

26:30 Joe’s tricks for managing stress

27:37 Pomodoro Technique and Cory’s trick for stress management

30:21 Momentum is the app for stress management

32:33 Soon we’ll be interviewing these app creators!

35:04 Don’t forget about Google Calendars!

Task managers, choose one, and work with it, and use it. Click To Tweet


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Cris Chico

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Cory: Alright Joe, are you there, my man?

Joe: Hey, Cory. Cory Boatright, how are you doing? I’m doing awesome.

Cory: I’m doing phenomenal. Hot, hot here in Oklahoma. Where are you calling in from? Missouri?

Joe: St. Louis, Missouri. I’ll be heading out to Wisconsin in a couple of days in our motor home. Look at the weather, it’s going to be in the low 60s for a high up in northern Wisconsin where we’re going.

Cory: That’s insane. Right now, it’s about 101 in Oklahoma, humid. It is just miserable hot, but I think you could be in worse places. Hey, welcome again to our Real Estate Tech Show, this is our fifth episode. Right, Joe?

Joe: Right on, man. It’s the fifth.

Cory: It’s the fifth one and we’re going to be talking about task managers today. Before, we’ve talked about some of our favorite tools that we use in our everyday business, and we’re going to be going into each one of those tools individually later on. Definitely make sure you stay tuned for the shows that are coming up for that. Today we’re going to talk about task managers. I use a task manager all the time to run my business and run my personal life. If it’s not on the calendar, it doesn’t exist. However, there are many to choose from. What we’re going to do is we’re going dive in today and talk about some of our task managers.

I want to remind everyone that you need to text the word “TECH” to 38470. Text the word “TECH” to 38470, and you will automagically have a link sent back to you that you that you can download out toolbox. That’s our top five favorite tools that Joe and I both use.

Joe: Top 10.

Cory: Top 10, sorry. Top 10 favorite tools. I love it and that’s great. Make sure that you also go onto iTunes and give us a review. The reviews, we read the reviews, and we’re going to do something really special with the reviews as we continue building on the show. If you haven’t done that, you can do it right now if you want to. Just go over to iTunes and then make sure that you can submit a review for the show. Does that cover everything before you get going, Joe?

Joe: Yeah, you could also go to our website reitechshow.com. The goal of this show is to talk about technology and how it relates to real estate. Whether you’re a real estate investor, or a realtor. Technology, if used properly, can have a dramatic impact on your business, on your life. Hopefully, through this stuff, what we share with you, you can find something that will maybe save you a little bit of time and hassle. Hope you lose a little bit of less hair. We love technology and I know a lot of the people that listen to this probably do as well. That’s the goal of the show.

Cory: I love it. Technology is your best friend, your worst enemy. It really depends on if it works or not. But then, the box inside the box is if it works for you, because there are some great tools right now that I don’t use. I’m sure there are some fantastic tools that you don’t use, Joe. So you’ve got to be able to apply it in your business or in your life, whatever is going to work for you. Let’s talk about it. What is your favorite task manager that you use on a daily basis, Joe?

Joe: Well, it changes all the time. That’s one of the things we’re going to talk about, right? I started out, when I was in college, in 1999, 2000. Remember the Handspring Palm Pilots?

Cory: I do remember that. The Trio. Do you remember the Trio?

Joe: Yes, I had a Trio, man. I love the Trio. It had a little keyboard on it.

Cory: Yes, I loved it. That’s like the Blackberry days.

Joe: It wasn’t as good as the Blackberry but I didn’t like the Blackberry. It’s too corporate. I had the Palm Pilot Tree. I remember thinking at the time this was amazing, you can put a calendar and a phone on here. But, I remember thinking it’ll never happen where you can get a camera and a phone and a calendar and a browser and a video camcorder and all that stuff under one phone, it’ll never happen, it won’t work. So here we are so many years later. That was what I first used. The Palm Pilot had their own thing in task manager and it was really simple. You put in the things you want to do and then assign it a due date, and that was it. Overtime, I’ve used a lot. I was using Outlook for the longest time.

Cory: I got off Outlook once I got a PC. You and I both love Mac, but we used PC for other things too. Before I was a PC diehard fan, because you could overclock the processor and you couldn’t do that on the Mac. I was like, “Why would I want a Mac?” And then later on in life, someone introduced me to a Mac and it revolutionized the way that I think because now, I didn’t have to go through all of the heavy lifting to do everything and I didn’t have to worry about viruses and everything else. I could just turn on my Mac and it was ready to go. What are you using now most? Are you using your PC for some things and Mac on other? Or you’re using mostly Mac?

Joe: When I switched to Mac, that was a long time ago but I was so frustrated with updates. I don’t like the Word version of Windows. Windows has got a lot better now. At the time, it was just insane. I always got the blue screen, I was always pushing my computers to the limit.

Cory: Should we dedicate this episode to Cris Chico. We could send him a message.

Joe: Most people don’t know who Chico is, listening to this. Chico is a big PC user. When I switched to Mac, I started looking at things outside of Outlook. Outlook is where I managed all my tasks and so now I need something else to manage my task. I think at the time, I tried a lot of different things. Of course, the Apple phone had the Reminders App but it was basic, basic. I started using that. I started using Things, it was one of the earliest. No, no, it was Todoist. No, no, Toodledo. Have you heard of Toodledo?

Cory: I didn’t use Toodledo. I heard about it, I never used it. I used Things, though.

Joe: I started with Toodledo, and then from Toodledo, I went to a few other things, To Do. There is something called To Do.

Cory: They went out of business. Or they got acquired, didn’t they?

Joe: Yeah. It was Toodledo. This is when apps were really big. There is an app for everything, remember everybody talked about that? There is an app for everything. All these task manager apps started coming out, and I started playing with them. Toodledo is still around, then I went to To Do, then I went to Things. Things was really good but it was expensive and it didn’t have all of the stuff I liked. Because you can’t get there from a browser, it has to be from an Apple product that you can access, but it was synced. Things was synced with the Cloud. So as long as I’m on a Mac or an iPhone, or an iPad, I can get to my tasks. Then I got frustrated with that, I wanted to be able to share tasks with people outside of the Apple environment.

I went to Wunderlist. Wunderlist was good, I liked it a lot, and then Microsoft bought Wunderlist and then announced probably six months ago that they are going to stop supporting Wunderlist. Not like stop supporting it but like turn it off in the fall. So I was like screw that. And then I went to Todoist.

Cory: That’s what I love. I love Todoist.

Joe: Cory likes Todoist, I like Todoist, however, there’s some things I don’t like about it.

Cory: It’s that way with all task managers, right? You wish you could add something.

Joe: I even tried the Milk. What’s the Forget the Milk or Don’t Forget the Milk App?

Cory: Yeah, Forget the Milk. Don’t Forget the Milk, yeah.

Joe: Now, I’m back to Things and I love it. Things 3, it’s all new and updated. You have to be on a Mac, it’s expensive but it’s simple and it works really, really well in the Apple environment, really well with Siri. I’m constantly adding tasks with Siri. “Hey, remind me when I get home. Remind me tomorrow at 7:00AM to do this,” or whatever. There’s nothing out there right now except the Reminders App that allows you to use Siri, but Things 3 works really, really well, integrating closely with Siri and Reminders. I can bring things over from Reminders, with the due dates, with the location. I don’t know if it’s doing location based reminders yet. Anyway, I’m back to Things.

When it comes to sharing things with my team that I have to do, that I want them to do, we’re using Podio for that. There’s a lot of really good project management tools that we can maybe dedicate another episode to. If it’s a team task, that’s one of the great things about Todoist, because you can share tasks with other people, it’s browser based. You can have an app or you can be on a browser. You can share things with teams but for me, I like to keep things in Podio as much as possible for my team environment.

Cory: Sure. We use Podio for our business on a daily basis that runs all operations. That thing is crucial to make everything run like a well-oiled machine. Then I also use Evernote which is more of a throw away task manager. I don’t know if it’s more of a throw away place for brainstorming and some other things but I don’t use it for checking off the list of things to do. Even though it has ability in there to check off a list, I don’t use it. I use it to share links that are live links. Meaning that if I update the link, then the person I sent the link to will get the new update when they click on the link.

Almost like a Google Docs, but I can also allow that person to add to that post so they can update it or it can just be me. I’m the only one that can update it and the only one that can view it. You have some permission based things in Evernote which are fantastic, you can record things so that the mobile app with Evernote is fantastic. Your voice recordings, you can send those over to people, images, whole web pages. You can actually do a Keynote presentation per se, not Keynote, but it’s a presentation mode and you can run presentations out of Evernote.

What I really love about Evernote are the tags. You can find things really quickly, the way they index is great. Things on the other hand, on Things 3 that you’re talking about, the tags on Things is great too.

Joe: Tags are huge. I think, was it Wunderlist or Todoist really did a fantastic job, still do. A fantastic job of organizing things by tags.

Cory: If you don’t know what a tag is, it’s basically like a category, a subcategory essentially. Let’s say that you were creating something on direct mail and you had your mail piece, you could tag it, direct mail. You had your pricing and all the different details that you could tag it direct mail. You had all your results, your conversion, you spread, you could tag it, direct mail. You could tag it on, then when you go in there to direct mail, you’d see all of the different things that you tagged on direct mail. It’s great.

Todoist is one of my favorite personal to do task managers because it is so intuitive. Right when I started using it, I didn’t have to go through and read a lot about it, it would just make sense how you would create your checklist. You can also share with people outside of Todoist, which is great as well, you could do voice recordings on Todoist as well. And then one thing you and I are talking about with Todoist recently that integrates with a new company that’s called Twist or Twist App. If we go to twistapp.com, we’ll have this on the show notes, by the way. We’ll have Todoist on here, we’ll have Evernote, we’ll have Things 3, we’ll have Forget the Milk, we’ll have all these different tasks managers that you can check out.

Joe: I forgot. OmniFocus. I used OmniFocus for a long time.

Cory: Sure. I have that as well. That was a paid application. It was paid at $20, $30.

Joe: Completely overwhelming.

Cory: Yeah, but it was overwhelming. Too many things but it worked for some people. What you want to think about as we’re talking about these things is are you the type of person that’s more detail oriented? Because if you’re detail oriented, you’re going to like OmniFocus a ton. You’re probably going to like a one called Teamwork, because Teamwork is a fantastic task manager.

Joe: Is that the same as Teamwork PM? Project Management?

Cory: Teamwork PM, yup. And they also have the version called Desk for their customer service but that’s a whole other thing. Teamwork PM is fantastic if you’re detail oriented and you really want to get granular on things, which is great. I’m that way on some things, I’m not that way on others. I’m more broad stroke on others. On my things I need to get done for the day, I need to go in, I need to type what I need to get done, I want to tag it for something, I want to flag it for the importance level, I want to be able to set a quick reminder, either text me or send me a quick email or geolocate me. If I’m around where that thing is perhaps, it’ll automatically send a message to me that says, “You’re by the area that you need to remember that you have lunch for.”

Joe: Does Todoist geolocate you?

Cory: Yes, it does. Yup.

Joe: It does.

Cory: Geolocate. The other thing with Todoist is that we do use it for a part of my information marketing business, my coaching. I know you have a coaching business as well, Joe. We use MindMeister for a lot of the breakdown of what they need to do and all the strategies and everything. But Todoist is great because then you can get granular on what are the things that you were supposed to do to the next appointment.

Joe: I was just going to ask you that.

Cory: You can do it, you can do it inside of MindMeister. What I don’t like, it’s not very intuitive. You can hit a little thing on there to check it off and we do that, but whenever I want to specifically send a message or whenever I want to go in and add a new thing inside of MindMeister, I don’t think it notifies them. They have to go into MindMeister, it doesn’t notify them.

Joe: So people who don’t know what MindMeister is, it’s a mind mapping tool, all online, it’s browser based, it’s phenomenal. You can share maps with people and give them just viewing permissions or give them edit permissions. They have to go into MindMeister, into the mind map to see the task.

Cory: Okay. We’re getting all over the place. Let’s get a little focused. Task managers, which one do we prefer, and which one do we think is best. For me, I love Evernote. I don’t know how I’d operate without Evernote. I think you had 3000 notes, I have 1500 or so notes in there. I love that thing because it’s like a throw away, I can put things in there, I can tag it, if I ever need, I can go back to it.

Todoist is my daily to do task manager. I can go and I can see the things personally. I usually set a little folder, ‘Cory’s Personal.’ Cory’s Personal has everything with family, with my daily things going on in my personal life, that’s what goes in there. My gym, my work out, all that stuff goes inside Cory’s Personal. Then on another folder, might be coaching. In coaching, you can create a folder for student if you want in there, or you can create which is what we typically do, folders for students, and then you can share different to do lists on things that you talked about on the call that they need to finish. It can remind them, they can leave a little recording to you. It’s really good for that.

Podio is what we both use, Joe and I, on running our everyday real estate investing business. There are other ones out there, FreedomSoft is fantastic. A good friend of ours, Rob, owns that company, formerly Preston Ely had it. Really great, intuitive software, it makes it very easy to run your business. A little built in, you can’t customize it, but it’s designed for you to be inside that environment.

Another one that is a competitor per se is called InverstorFuse. Joe and I probably used them before, but at some point, if you start doing a lot of deals, we do close to over 100 deals a year, wholesales deals, it starts to push on what that really was designed to do. Because at some point, when you start doing more deals, you start wanting more customization. Instead of someone design my letter when I send it out to and they can sign it, I want to be able to send another message in a text message that says, “Why didn’t they sign it?” Or some other things like that. Those little custom things that you want, you can get done but there’s not some way that you can just easily go in and create it.

Podio is like a blank slate unless you get an app suite of the things that you typically do, but then you can go and easily create different kind of apps. Right, Joe?

Joe: Yeah. Talking about task management, Podio has an internal task manager in there but you can also create an app for tasks. Each record in that app can be a task, and then you can do whatever you want with that. You can create categories and due dates and assign it to people. Then you can filter them and view them like Trello.

We didn’t even talk about Trello. Trello is a fantastic task management tool. Podio, a thing I like about it is you can have it designed and do whatever you want. It doesn’t send text messages, but you can access it from a browser, you can access it from a really good Android and Apple app. We use Podio to manage the tasks for our team, my real estate admin team, that does a really good job of keeping that. We can assign tasks to certain markets that we’re in, certain deals that we’re doing, certain coaching clients that we’re working with and my team has one place they can go to and see all of their tasks, no matter what project they’re in, what city they’re working in, or what student we’re working with. We use Podio Task for the team aspect a lot.

I try to get my team on Todoist and Wunderlist and Trello. They were all, “Okay Joe, if you want to. That’s fine, we’ll do it.” But they’re rolling their eyes each time because I’m changing it. It works but I was never 100% excited about it. I’ve always been, “Podio can do it all.” We’re going to just stick with what we already are comfortable with, what we already know. Let’s just use Podio because we’re using it all day anyway for our deals and for all of the rest of the stuff, let’s continue to use that. We’ve been sticking with Podio.

Cory: Yeah. We mentioned Trello. You should definitely check out Trello, we’ll have that in the show notes as well. We use that working with virtual assistants. A lot of the virtual assistants that we work with, they’re familiar with Trello, they don’t tend to be as familiar with Podio, you have to get a virtual assistant that’s used Podio before. I guess because they have some big marketing dollars behind them, a lot of people heard about them, and it uses a Kanban methodology, which is putting down different stages of one thing and then moving it over, dragging, dropping it to the next stage. Here’s the thing I want to get done, and then over here there’s another category that says, ‘In Progress.’ I move that thing over to In Progress, and then when I’m finished, I move it over to finished and everyone can see the process, what’s going on and you can add notes to that particular thing that you’re working on and it goes into that progress bar. It’s very powerful, a lot of people use that, and we’ll definitely have a link to Trello.

Joe: Bottomline, the more flexible the tool is, the better, right? Because Things isn’t very flexible, but very simple. There are some good things about Things that I like. I could manage my entire life on Evernote and Podio. That’s why Podio and Evernote are so good, it’s because they are flexible, they allow you to create it, design it. That’s why Trello is so good as well. You can call your boards whatever you want, you can call your lists whatever you want, you can add whatever you want in each of the cards. If you’re expecting a gift from us, the one thing that will work you, we can’t give it to you, because there are so many good tools out there. But I think our best advice would be find the thing that is the most flexible to work the way you like to work.

Cory: Yeah. On the show notes, we’ll have this break down of what’s simple and what’s a little bit more detail oriented. Task managers, choose one, and work with it, and use it. Because any tool that you get might be all cool and sexy, but if you’re not using it, it’s taking away from time, not giving you more time back, it’s taking more time away from you because you’re getting frustrated with it, you’re not using it effectively. I recommend this on many things but YouTube is the largest search engine in the world, because it’s owned by Google. Videos actually getting much higher of search rankings than text nowadays, if you go into YouTube and you type in how to use Trello, how to use Todoist, how to use Teamwork PM, how to use Forget the Milk. Whatever task manager, you’re going to find, not only users that go in there and they type things because they want to get maybe affiliate links or whatever from the product, and you want to look at the ones that have the highest views on YouTube, the highest views.

Joe: That are newer.

Cory: The most updated. Yes. And you’ll see often that the actual founder of the company will create their own YouTube page. Trello has its own YouTube page. And they will go in there and they would use it because they know the big advantage of having so many videos and having so much people hitting those videos. It’s a cost advantage for them. They give up some of their marketing because they could put it on their own site, which they do, but they also know that YouTube, people are going to type in Trello on there, and they’re going to get customers from there too. You have anything to add to that?

Joe: Just if you find something, stick with it. Don’t be like us. Or don’t be like me that switches about a couple of times a year. Find something that works and stick with it, and keep it simple. That’s one of the reasons why Things is my thing right now, because I am simplifying it. But sometimes Cory, I got so much on my mind and I’m so stressed because I got all these things I got to do and finish, I’ll just grab a yellow pad of paper. I’ll just write off the top of my mind, what are the things that are stressing me out the most, what are my big rocks, and I’ll write those down. It helps me calm down, I can see these three things. I can just do those three things, I’ll feel better. And then I just forget my to do list, I forget my task manager, and I look at these yellow pad of paper with those three things written on there.

Really, in my experience, I can’t do more than one or two things a day anyway. It’s important not to overwhelm yourself, you’re just killing yourself, you’re just giving yourself too much stress. Write it down and you could use the thing like Things and make sure that in your today view, you only see one or two things on there. I think we kill ourselves when we are giving ourselves unrealistic expectations and giving ourselves too many things to finish.

Cory: Let’s talk about that really quickly because that brings up a good point. I use a technique called Pomodoro Technique and it works pretty well, not perfect at it because it’s very difficult to be perfect at it, comes down to discipline. Pomodoro, you can get online and we’ll put this in the show notes as well, just free Pomodoro timers. It’s also called a Tomato Timer. The technique is designed around taking a certain amount of focus block time and then having a certain amount of focus, completely unplug from that thing, go rest your eyes a little bit, completely go do something different and then come back refreshed and ready to go again. Usually, this is anywhere from 20-30 minute block times and then you’ll take that 20 minutes of focus time and then another 25 minutes of focus time and then 10 minutes of unplugged time.

You can customize this, which I tend to do. I tend to go on for 1 ½ hour focus time. For me, 1 ½ hour of focus time, I can get a lot accomplished and sometimes I’ll use my little Pomodoro thing on my browser but often I’ll just get on my iPhone, Joe, and I’ll just go into my timer and I’ll just put on there for an hour and a half. Then I’ll just focus on that thing, when that thing rings, when that thing goes off, I know it’s time for me to stop that thing, because I’ve had an hour and a half to get that thing done, that’s probably the most important thing that I need to be focused on. You need to start thinking about, whenever you do have your task managers, the best way to use those things is to have a technique like Pomodoro Technique or have some type of strategy that will not allow you to be distracted.

Another way that you can do this is you can what Joe said, you can write down, I don’t say the three things, the one thing, the one thing that you need to get accomplished and get in a place where it’s just a clean environment and things set down and just accomplish that one thing. When you look over on the piece of paper, or your iPad or whatever it is, and it says that one thing right there, then you’re going to stay really focused on this. I have a hack version that I do on this, and I use a Chrome extension, Joe. I don’t know if you’ve ever heard of that Chrome extension.

Joe: Yeah, I have it. Momentum. I love that.

Cory: Momentum. Momentum is great. I’m looking at it right now, it says the time, “Good morning, Cory. What is your main focus for today?” That’s the one thing it says. I could type in what my main focus is for today and then I could see this beautiful background, really cool, sometimes I’ll just sit there and just check out the background. I’ll just look at it and just doze or just gaze out for a second and just relax my eyes and think. It also gives me a nice little motivational settings saying on the bottom, it says, “If you fear failure, you will never go anywhere.” That’s what it says today. Momentum, we’ll put a link to Momentum for your Chrome Browser.

Every time you open up a web page, you’re reminded. What is your main focus for today? If you get that main thing done, usually, everything else, it can wait, but we tend to do all the things that can wait first, because they tend to be the easiest. We go to the least resistance route. But if you start changing your focus, you go, what’s the most important thing? Whether it’s hard or easy, I’m going to focus my Pomodoro Time, an hour and a half on that one thing and get that thing knocked out or as close as I possibly can to knocked out, then you feel better about the day, all these other things that you have to do they can wait, and you feel better about it because you got the one thing that you needed to get done for the day.

Joe: I love that momentum thing. It’s a Chrome Add-On. Just go to Chrome Add-On place.

Cory: Chrome Store.

Joe: Chrome Store, and you can get it free. It’s called Momentum. I like it for the pictures, I don’t type in there like I should but I’m going to start doing that; typing in there what’s the one thing you want to do today. It’s nice to have that. The visual there, just nice and appealing. Cool.

Speaking of things to do, I got to get ready for my trip to Wisconsin. We’re taking our motorhome up there and I got to take my son, we’re going to go pick it up. But anyway, this has been enjoyable, Cory. It’s been really enjoyable. I hope people get some good tips out of this and I think it’s important to keep it simple, right?

Cory: Yeah. I think it’ll be cool to be able to bring on some of the founders of these tools. I love to be able to interview the founder of Todoist, I love to be able to interview the founder of Evernote, or maybe one of the representatives that really can give you some free templates, because I know a lot of them offer these great templates that you can just plug into their tool. But also just get great insights on some of their most productive folks that use their tool, how they use it. I’m excited about the REI Tech Show here, Joe.

Joe: Good. We’re going to be interviewing those folks, we’re going to be interviewing people who found these things and created them. That’s cool. I’m excited about that.

Cory: Maybe we can get investors too, Joe. Like Gabriel in our Mastermind, he’s using a lot of different things, a lot of other investors using tools, maybe we can get them on the show and have a three way kind of thing here where we could interview them. I think that would be cool too.

Joe: Yeah. I interviewed a guy once in my other podcast, Rick Hein, who was using Evernote exclusively as his CRM for his real estate business. And he still does today, that podcast, that’s 2 or 3 years old. Every deal gets its own notebook.

Cory: Notebook? Wow, so he has a ton of notebooks.

Joe: He has sub notebooks. He’ll have a thing for deals and then underneath that will be notebooks for each deal. But he has a master template, master note, he just copies and pastes that note into his new notebook, re-labels it by the property name, and he’s got the system down. He’s not fancy and he’s not like, I look at that thing, “Oh come one, Rick. I could save you so much time.” And he’s like, “No. Stay away from me.” He was like, “No, this works!” He’s doing 100 deals a year. Doing 100 deals a year. He was my former acquisitions manager. He’s just doing really well and it’s awesome to see him. But he’s keeping it simple, it works for him, he never forgets anything because it’s there in Evernote. It sends him reminders, he tags things, he uses the tagging system really efficiently so he can find things really quickly, nothing falls through the cracks. Whatever it is for you that’s going to be simple, use that and become an expert of it, become a master of it.

Cory: Master that tool. One thing we didn’t mention is Google Calendar, and I know you and I both use Google Calendar. There’s been a lot of different calendars, the little calendars, Sunrise went out of business, but BusyCal and all these other ones. But Google Calendar is great as well but I don’t tend to use Google Calendar more than just times for things that are recurring tasks. I tend to use it for recurring tasks.

Joe: Cool. Alright. This has been good. Hopefully it’s as clear as mud, everybody knows the best tool for managing your task list is right now, right?

Cory: Right, everyone does.

Joe: I bought all three Things app, one was $30, one was $50, one was $10. That’s $80, I spent $80 on a task manager app. So I better like it. Todoist is free, I think.

Cory: Yeah. These tools are free or they have a free trial. Alright. Make sure you’re on the next episode. We’re going to be talking about some pretty cool technology tools here and we’ll give you a teaser here soon on what that’s going to be. ‘Til next time, Joe. Enjoy your vacation. I’m heading to San Diego for Cook Out as well and hanging out, I’m excited about that. Have a good trip.

Joe: Alright, see you guys! reitechshow.com or text the word “TECH” to 38470 and we’ll get you our top 10 favorite lists of favorite tools that we use for our real estate investing businesses. Alright, see you guys. Bye.

Cory: Alright, see you. Bye.

004: Joe’s Top 5 Tools

Joe takes time out of his camping trip today to check in on this special episode of The Real Estate Tech Show. It’s his turn to drop his own top 5 favorite tech tools! Joe McCall specializes in lease options, with a little bit of wholesale on the side, but you don’t have to be a real estate investor to use this tech. Our favorite tech tools are for everyone, and Joe breaks down exactly how he uses each tool to meet the different needs of his business.

There’s a lot of good tools but the problem is sometimes you have to fit into their mold. Click To Tweet

One of our favorite things about using this tech is the flexibility it gives investors and entrepreneurs. The versatility of some of the tools Joe shares today really makes them accessible to anyone listening to this podcast.

The five tools we talk about today are:

  • Podio: Joe’s absolute favorite way to manage projects and track his business
  • Slack: an all-in-one communication tool with customizable channels
  • Evernote: a note-keeping app that doubles as a CRM
  • Voxer: the walkie-talkie app that lets you record, transcribe, and send pictures
  • Google Drive: the easiest tool you will ever use

Pay close attention to what Joe talks about, because he uses a lot of these tools and apps in a way you wouldn’t expect.  He shares which plug-ins work best with which tool so you can learn how to customize your tech to meet your unique business needs. We created this podcast so you could start using technology as a tool to grow your business. Technology is here to help you, not hinder you, and Joe’s top five favorites are definitely going to strengthen your real estate investment strategies.

No matter what CRM you use, the highest efficient use of your time is talking to sellers and making an offer. Click To Tweet


2:00 Joe’s having squirrel stew for dinner

4:16 Joe just got his MBA – Congrats!

5:01 What’s Joe’s biggest motivation?

7:04 Joe’s #1 Tool: Podio

8:42 What wowed Joe most about Podio?

11:36 What about FreedomSoft and Realeflow?

14:25 What third party integration does Podio need?

18:10 Joe’s second favorite tool? Slack

19:55 What channels on Slack can do

20:12 Slack does live video calls too!

20:48 Tool #3: Evernote

22:26 Cory and Joe swap Evernote techniques

24:19 How to digitize with Evernote

26:00 How to use Evernote as a CRM

27:35 Tool #4: Voxer

28:50 The ways Joe uses Voxer

29:33 The ways Cory uses Voxer

30:16 The one small flaw with Voxer

31:39 How to use Voxer to be more efficient

33:13 Joe’s fifth and final favorite tool – Google Drive

33:56 Google Sheets and Google Docs vs. Microsoft Office

35:42 Joe’s favorite Google add-ons

36:13 How Joe uses Google Drive for his courses

37:05 How to keep things private on Google Drive

39:00 Cory’s advice for understanding new tech


Get your Top 10 Toolkit!

Expert Secrets by Russell Brunson






Google Drive








Cory: What is going on? How are you? We are on, I believe, it’s episode 4.

Joe: That’s right, baby.

Cory: Welcome to the Real Estate Tech Show. Make sure that you go to reitechshow.com to get your goodies and you’ll get out toolbox which is Joe and myself’s top five favorite tech tools that we use in our business on a daily basis. Speaking of that, Joe, last episode we talked about my top five favorites, it was so hard to get down to just five, there are so many that we use. This time, we’re going to talk about your top five favorites and I know that you’re at a camp right now. We’re not gonna share the screen but we got your video. We can just talk about the tools that you have and how you use them.

Joe: Sounds good. I apologize, I don’t have my regular podcast mic. We are out on the woods, about an hour north of St Louis Missouri right now and I’m on my iPhone as a hotspot. I’m in this one little pocket of the entire park where there’s cellphone coverage so I’m pretty happy about it, I got 20 megabytes download speed and two megabytes upload speed. This is the video that we’re getting, it’s not bad.

This was last minute, my son has a friend, it was a birthday party, they’re camping and hunting squirrels right now. They’re up there killing squirrels and we’re gonna have squirrel stew tonight. That sounds really good, doesn’t it?

Cory: I don’t know about that. Aren’t squirrels supposed to collect nuts? Are you gonna have squirrel nuts too?

Joe: It just looks like giant tree rats to me, man, they just look like giant tree rats.

Cory: We should introduce ourselves, this is Joe McCall. This is the famous Joe McCall, some people call him Podio Joe because he knows a lot about Podio and one of the grandfathers of bringing Podio into the real estate tech world.

Joe: Just gray hair, I have the gray hair to prove it.

Cory: My brother says, “I earned every single one of those.” My name is Cory Boatright. I run a real estate investing business here in Greater OKC area, we do anywhere from 80 to 100 real estate wholesale every single year and continuing to move into new things like multifamily which is super exciting. Joe and I are excited about talking about the tech tools that we use to run our business, Joe also has a real estate business. Joe and I both have coaching businesses.

Joe specializes in lease options, he’s really an expert on that. I focus in wholesaling, Joe does wholesaling as well but I focus on wholesaling and Joe focuses on lease options. If you have interest in that, we’re gonna have some links over to reitechshow.com. You’ll see some links on there, be happy to talk with you to see if you’re a good fit, if you have interest in lease options or wholesaling.

Joe, I want to use the time wisely today because I know that it may be limited on where you are. Let’s talk about your top five favorite tech tools that you use in your business.

Joe: Let me say something real quick, Cory. You see my hat? It says SLU, I just got my MBA, baby.

Cory: That’s awesome, that is so cool. Joe, do you see this? This is my MBA.

Joe: That’s a great book. Have you read Expert Secrets yet?

Cory: I have, I got that one just right here next to me, I sure do.

Joe: I started this MBA 12 years ago and I just said, “I’ve gotta finish it.” I don’t need it but I had to finish it so I did.

Cory: Why did you finish it, Joe? What gave you the motivation to do it? Was it the kids? Your wife or yourself?

Joe: The kids were one of the biggest reasons. I wanted to show them that they need to finish what they started. One of my girls asked my wife, she said, “Why did dad take so long to take that test?” When I was there in the graduation ceremony, everybody was younger than me. They liked the fact that I am a boss. They asked my wife, “Since dad is so much older than all of them, is he the boss of his whole team?” They thought it was a team.

Today, we’re gonna talk about my five favorite tools. I’m just gonna run through this real fast because I think a lot of people have heard of these and it was hard to come up with these five, Cory. The cool thing too by the way, Cory, I’m excited about the show and doing these episodes over the last week since we recorded our last episode.

I’ve talked to at least one or two other people that have software that I wanna interview on the show. One of these guys, I’m super excited about, we’re gonna sit in the future, we’re gonna be spending more time focusing on each one of these tools and diving deep into them and interview people that create them and stuffs like that.

Cory: Even some demonstrations too, we’ll have that lined up as well.

Joe: The other thing I wanna tell you guys first, if you text the word “tech” to 38470, you’ll get a special bonus from me and Cory or we’ll give you a PDF of all of our top 10 favorite tools with links, with video tutorials of things that we’ve done to dive deep into that. My number one favorite tool, Cory, Podio. It was started by some company in Denmark, maybe, The Netherlands, somewhere up there. They’re now owned by Citrix. Citrix just bought GlobiFlow which is another third party thing.

Cory: They also own GoToWebinar as well and GoToMeeting.

Joe: Citrix owns a bunch of software. What it is, it’s a design your own database, I guess it’s a good way to call it. It’s a drag and drop tool where you can track, you build your own CRM, you can build your own database. I heard about it from a coaching student, I was coaching him on wholesaling deals in Oklahoma, in your back neck of the woods, from the country of Lebanon. You lived in Bay Route and I was training him how to wholesale deals and he was actually wholesaling a lot of lease options in Oklahoma City and he had some boots on the grounds.

We wanna manage this project, how are we gonna do it? We were looking at Trello, we were looking at other tools like Trello and stuff like that and Smartsheet which is another great tool. He said, “Let’s check and look at Podio.” I said, “No, I’m not interested in learning something new.” He said, “No, no, no, check it out.” Within about 30 seconds, I was like, “Woah, this is amazing.”

Cory: What made you say that, Joe? Because of the versatility, because of the customization? Because it’s not designed specifically for real estate. What made you go wow?

Joe: You could use it in any business and it’s just drag and drop, whatever you wanna track. You can picture a blank canvas and you wanna track seller leads. You drag and drop the name text field over then you drag and drop the phone number field and the email and then you drag and drop the categories which you can track the new leads, old leads, cold leads, dead leads, whatever you want, then you drag and drop date field, you drag and drop links and attachments and you save it, now you have a table then you put in your leads.

It gives you really good web forms, it’s very web and mobile friendly, it has a really good mobile app on the iPhone and Android, you can use web forms, you have virtual assistants that are putting in data into your database. You don’t have to give them access to your database, you just give them a web form. If you’re using a call center, that call center just puts in leads in the web form which feeds your table database. It’s beautiful.

The cool thing about it, what really took me over the edge was it starts up with an organization, your company, and then underneath that you have workspaces. You can have a workspace for land deals, a workspace for listings, lease options, rehabs, fix and flips, different workspaces. Inside that workspace, you can give permissions. You can say, “These VAs have access to this workspace and I’m gonna share it with these people and not these people.”

Cory: I’m putting some notes down here, Joe, so we can also have some of these in the show notes as well. Make sure you check out the website, we’ll have it on the show notes. Keep going. You have the workspaces so can divide up individual groups into different divisions.

Joe: What we do is we have workspaces for different markets, we’re doing deals in different markets. I’ll have a workspace for the Tampa Florida St. Pete, Tampa St. Pete market, I’ll have a workspace for Phoenix and St. Louis and our land business. We have workspaces for different areas of the country. You can share different permissions with people. Inside the workspace, you have apps and there’s a bunch of different apps.

For example we’ll have an app for seller leads, buyer leads, contracts, maybe offers, you can have apps for a lot of different things, whatever you want. There’s a lot of good CRMs out there, a lot of good tools but the problem is sometimes you have to fit into their mold, into their box.

Cory: Like FreedomSoft, a great tool, both you and I know Rob that owns that, former president that helped design some of it in the beginning. We’ve been through that the whole time, that’s a great, excellent tool, Rob. He’s even making it better and better. Realeflow, also a good friend of ours, Greg Clement and Josh have that, just an excellent tool there. There are some other CRMs that are probably good to mention at some point too.

Podio has the versatility that allows you to scale in a way that the others, it’s not that they can’t but it’s different because, like you said, you have to fit in a box of frequently type of activities that are used when the system was built. Here’s what’s good about that, 95% of the investors will never need a lot of extra customization things because they’re not gonna probably do 80 to 100 deals a year or 200 deals a year.

Once you start getting to a place where you’re doing a lot more deals, than you need, in my opinion, something a little bit more customizable for your individual business. Would you agree with that?

Joe: Yeah. Because it’s so flexible, there are some drawbacks. For example, it’s not as easy to create contracts or to communicate by email or by texting with other people outside of Podio. I recommend FreedomSoft to a lot of people who aren’t comfortable with building their own database, if you want something right out of the box, that’s plug and play and go, then get a tool like FreedomSoft.

Cory: Or Realeflow, both those two.

Joe: There’s a lot of them, we’ll talk about the other CRMs in the show in future episodes. For me, the way I use Podio, I do my land deals, when we flip vacant lots, I do regular wholesaling deals, I do lease option deals, I’m in multiple different markets, I’m partnering with other wholesalers in other markets and they have their own workspaces and I also manage my whole admin team. We track expenses, we track timesheets when we collect in and out, what you do during the day, we track vacation time request, standard operating procedures, all this bunch of stuff that we track inside of our Podio.

The beautiful thing about it is completely customizable to track whatever you want. The drawback sometimes is you have to have a third party integrations. If you wanna send emails outside of Podio, you need a third party integration.

Cory: A third party like IF This Then That or a Zapier.

Joe: There are tools like GlobiFlow. It’s a great platform to start from. There are lots of things I like about Podio, I believe the benefits far outweigh the costs, the drawbacks of using it. Podio is my number one favorite tool. The mobile apps are very friendly on an iPhone or iPad or Android. Podio is awesome no matter what industry you’re in.

You may be listening to this and you work for a construction company. You can create custom built apps inside of Podio to manage all of your submiddles and your request for information and I called them RFIs when I was in construction, your schedule, your build materials, your scope of work. We have workspaces that we built custom apps for property management, for rehab, about two or three other things I forgot right now. It’s only $14 a month.

Cory: That’s pretty inexpensive. Now with the acquisition of GlobiFlow, they’re making some changes but we’re still talking about the tool that’s very inexpensive. It’s an absolutely mandatory tool to have a CRM for your business, it’s just mandatory. We track with Podio, we track our transaction coordination, we track all of our contracts going in and out of there, you can hit a button and it sends an email to a homeowner and they can sign the contract with right signature or sign now, you can create templates for those things to be signed on, you can text right out of the system with the integration with Twilio and some other text tools that you can use.

Joe: We should mention InvestorFuse as well. InvestorFuse is a great tool that’s built on Podio but that has all that other third party stuff built in. If you sign up for InvestorFuse, that will cover all of that. There are some other good tools out there. We’ll have Dan Short on the show here soon to talk about InvestorFuse.

Cory: Dan is one of the founders and John is one of the guys in operations that does a lot more of the day to day, we’ll get both of those guys. Joe and I both know them really well. A fantastic tool that’s like a wrapper for Podio. You don’t have to figure out how to make Podio a real estate centric tool, it essentially has everything you can imagine built into it. It’s a fantastic tool, lots of folks use InvestorFuse and have success with it.

Again, it is one of those tools as well that is built on their platform though. You’re going to be limited to the things that they allow that you can do. What’s great about it, because it’s built on Podio, they have options to customize the platform a little bit but they stay pretty much in their configuration box and they get a lot of the feedback from investors on what they want, they do a continuous, every two weeks or so calls on trainings. That’s another great benefit for InvestorFuse. We’ll get those guys on here and they’ll talk more about it.

Joe: Tool number two, Slack. I love Slack. Do you use Slack?

Cory: I don’t, I don’t use Slack. It was a great real time tool but it was just more workspace and everything. My partner Sean, he loves Slack. I tend to use Facebook and Skype a lot more. I know a lot of people love it and use it and it integrates everything.

Joe: Slack is amazing. The reason why I love it is it’s an all in one communication tool. I was so frustrated before trying to keep up with email, if you were to see how many unread emails I have in my inbox, you would blush. I have 84,000 unread emails in my inbox right now, it’s insane. All my team is in Slack, I don’t use Slack to communicate with outside people but my team we use Slack. It’s like your email, instant message, Skype, and Facebook Messenger, chats, all in one.

What we do is you create channels, we have channels for every different aspect of our business. You can do direct messages with people but if you have a message you wanna share with somebody, you put it in that channel and you tag them and they get an alert. It keeps everything so much more organized. If you have to go back and look up a conversation, it’s much, much easier.

Cory: I love the search capability with Slack, that is a great benefit.

Joe: You can create a channel for important documents and you attach important documents in there, then you can go to that channel to find those documents. It’s really good, mobile friendly, you could use it on a Mac, PC, on an app or a browser. You can even now do live video calls, you can share screens inside of Slack if you wanted to. You can do private direct messages of one on one with people or you can do public messages where everybody sees, that’s so flexible.

Since we did that, our speed of communication has been a lot better. We have my whole team on it. I know a lot of people that have used it like it too. Best advices, check it out and test it, play with it. I got number three, ready?

Cory: Let’s do it.

Joe: Evernote.

Cory: I probably have at least 1500 notes in Evernote, I love the tool.

Joe: I got more than you, man. I got about 3400. For me it’s a giant diary. I keep everything in there and I have different notebooks, I have maybe 12 to 15 different notebooks. When I’m learning something new or even at Church or I’m writing down my serving notes or we are at a workshop or Boot Camp or coaching notes, whenever I’m talking to clients, I keep folders for all that stuff and I keep notes.

I type in my notes for receipts, I’m always constantly taking a picture of a receipt and I put it into my receipts folder in Evernote. When we find a really good tool or a recommendation, I have a folder called links and resources and I constantly put things in there that I might wanna reference in the future. I am always going to Evernote to do a search to find something that I may be kept a note on before.

Cory: I have Cory’s daily things to think about. There are so many different things but then the ones you actually do daily is obviously the most important like the 80 20 rule. I’ve got as well links and resources but I break it down to productivity links and resources, real estate links and resources. It’s a little bit more niched out because there are so many different types of resources and links that you can get into.

I got legal resources but it’s a fantastic tool because you can tag inside of Evernote. You can also put images inside of Evernote, you can put video, you can record from your phone, it has a fantastic mobile app that you can record recordings there from your phone, from you just talking and it records that as an mp3 inside your Evernote or whatever sound file it is. Having the shortcuts and you can also do direct messages in Evernote.

It is a fantastic tool, I love it. It also has a markup which means you can bold and italicize and underline, you can separate. I use that tool probably more than any other tool on a daily basis.

Joe: One of the things I love doing with Evernote is I’ll save something in Evernote and I can share that note with a link to somebody. Let’s say you attached a video or a document or just your typed up notes, your audio and you wanna share that note, you can get a public link, a URL for that note, you can text it or email it to somebody and somebody can view it. They don’t get edit permissions, they can’t change the note but they can see everything that’s in it. That’s a great way to share stuff with people.

When I find the good summer postcard or a good letter, I’ll save it into my swipe, I have a swipe folder. Sometimes I’ll share that folder or that note with other people and say, “Check this out, use this.”

Cory: This is a great thing you’re bringing up here because I’m just recently doing some moving, I’m moving into this office area. I don’t think if you can see all these books behind me but there are books here, books here, books here, books here, books here. On top of that, there are courses. You get courses over the years and they start stacking up, they’re bulky at the time, bulky courses. I’m not kidding, if you see these courses, how many boxes of courses, I have large, huge tall boxes over eight large, huge spilled all the way up to the top of these boxes.

What’s cool about Evernote is you can take pictures of these courses and digitize all these courses and then you can get rid of the courses essentially if you wanted to. Another great feature is digitizing everything with Evernote. As you mentioned too on the link for Evernote, you can go in and edit the note and no one else can edit it if you don’t wanna give them that permission. You can constantly update.

I have a link for my mom on her health, we have a whole thing about my mom and her health. I can constantly go on there and update the things that are going on, I just tell my family. When you clicked the link, it’ll be the most updated version of it. That’s pretty cool to be able to do that. If I wanna be able to have them edit it, I can create that, I can go in and change the option and then they can go in and make it. The last thing is, the timestamps. Everytime you make a change in Evernote, it timestamps, you can see who made the change and when the change was made.

Joe: One more thing I’ll say with Evernote, I interviewed a guy, he used to be my acquisition manager and he uses Evernote as his CRM for his real estate. He keeps it really, really simple, every lead that comes in is a new note in Evernote and he’s broken the market into different areas. When he gets a new property under contract, he creates a new note. Inside of Evernote, you can create tasks. He will copy and paste tasks in, you can set reminders in Evernote. You can say, “Remind me in two days to do something on this thing.”

He’s got a template. Everytime a new lead comes in or a new contract, he copies and pastes that template into Evernote. He tags it on the status of the lead, warm, cold, hot, dead, whatever, and he just changes those tags. You can use Evernote as a CRM if you wanted.

Cory: I’ve never heard that, that’s really cool. You can also use it as a presentation. If you don’t have a PowerPoint or Keynote, then you can use it as a presentation. It works fantastic. You can also annotate inside of Evernote. They’re constantly making better changes, they’re upgrading it. I can’t say enough good things about Evernote.

Joe: Number four is Voxer, voxer.com, really simple. It’s a mobile walkie-talkie. It’s a voice messaging app but you could chat real time. It’s almost like a phone call, I could say something, click the button and he gets some message, he messages me back. It’s almost just like a walkie-talkie.

Cory: Like the old Nextel.

Joe: You can still send texts and pictures, you use it like an instant messenger but it transmits voice. One of the coolest things is you can speed up. You know how frustrating it is, it’s a long message, you can speed it up and slow it down. Let’s say somebody sends you a really important message, you could even get a URL of that message, you could forward that message and copy it as a URL to somebody, you can listen to all of your messages from your phone or from a web browser, you can login online.

The way I use it, a couple different ways. I use it with my admin team, my assistants, if I just wanna message them while I’m driving, I don’t wanna type and text while I drive so I’ll voice message, Voxer them, with my coaching clients, some of my clients, I give access, I give them my Voxer. Anytime they have a question, they could Voxer me and at my convenience, when I have the time, I’ll message them back so we can have a real time, almost, conversation back and forth. And also with my virtual assistants, my virtual assistants in the Philippines, when I wanna give them a message, instead of typing something up, I can just Voxer them back and forth. Do you use Voxer yourself, Cory?

Cory: I do, I love Voxer so much. We use it with our business everyday and you’ve mentioned some great things. Other things that I like about it is that you can transcribe now, you can go in and transcribe the entire voice message. You can also forward that voice message to other people on Voxer. They can actually hear the voice of the other person exactly the way they said everything, you can forward that over too and then you can recall.

If you accidentally sent a message you shouldn’t, you can recall the message. It’s just a super reliable tool. I love the fact that you can get on the browser like you said as well. You don’t have to be on your mobile phone, you can use it on your browser and it completely links up.

The only thing I don’t like about Voxer is that because you’re doing these constant recordings, you’re using up a lot of space on your phone. You need to go in every once in a while and look at all other messages that you don’t really need anymore and just delete those out because it starts to, after a while, use up some of that space on your phone. I do think that they’re working on, if they haven’t already, coming up with the cloud version where they’re recording everything or there is an option inside your phone where it doesn’t record on there either so it’s temporary.

If you wanna be able to recall those message, you wanna be able to forward them, it is gonna record it on your phone so you just need to go into your options and delete those out.

Joe: The major thing that I like about Voxer is I tell people, no matter what CRM you’re using, the highest efficient use of your time is talking to sellers and making an offer. You should not be behind the computer all day inputting data into your CRM, you need to step away from the computer and get a $3, $4, $5 an hour VA to update your CRM for you. What does that look like?

Beginning of each day, your VA looks into your CRM and sees who you have to talk to next or what phone calls you have to make, send you a simple email in your own special private email address that only your VA has, you open up that email and you look at the email inside the email is everything you need to know, you call them somewhere up, you talk to them and then you Voxer your VA back all the details and get your VA to update your CRM for you. That’s huge.

If people would just learn that, learn how to get somebody else to update your CRMs for you. You should be out there looking at houses, making offers and listing presentations or whatever. You chicken scratch your note or you put them on a post-it note. Most of us, you get buried in yellow paper, you get buried in post-it notes. If you can chicken scratch those notes and then dictate them in Voxer to your VAs, get your VAs to update your CRM for you. I gotta hurry up and go. Let me give you tool number five.

How could we survive without Google Drive, Cory? How can we survive without Google? My number five favorite tool, because I use it so much, is Google Drive. I use Google Drive to store everything, pictures, documents. Remember you used to have servers, do you remember what servers you used to beat, Cory? You used to have your own stack of computers. Now we’ve got Google Drive to store everything in there, you could share permissions, view only permissions, edit permissions. I use Google Sheets and Google Docs a lot.

Cory: Google Sheets is like Excel, if you’re familiar with Word, it’s very similar to Excel. In fact you can import and export into Excel format. Google Docs are like Word, very, very similar to Word. Microsoft cornered that market for a while and Google wanted to have a piece of it. They realized that more people eyeballs were on Google and they’re one of the most highly visited websites in the world so they created that Google Docs, Google Sheets.

What’s interesting about what they do that no one else has done the same way is that they allow you to real time collaborate. I can be inside of a Google Doc or a Google Sheet and Joe and I could be working at the same time and I could see Joe and he could see me with a little different colors on where we’re working on different cells, we’re working on different sections and we could be talking and working at the same time on those docs. That’s what’s really powerful.

You can also share links that can give you access, you can get anybody with the link access to it or you can only get people within a certain if you’re working inside what’s called G Suite which is basically business Google or you have your email hosted with Google and everything, then you can be inside of your own little intraweb and you can share things back and forth or only the person with the permission that can see the doc can see actually see it. If they clicked on it without the permission, it doesn’t help them out one bit.

We use it with our coaching students, we use it with our lead tracking, we use it with our expense reports, we are working parts of it in for Traction. There are so many great ways that we use Google Drive, Google Docs, and Google Sheets.

Joe: There are even some really good third party add-ons that you can add onto your Google documents. For example, Click2Mail, when we send a lot of our mail as an add-on in Google Docs and Google Sheets. If you’re working on a letter, you can actually click a couple buttons, send it to Click2Mail and Click2Mail will print it and mail it for you.

Cory: Compared to using Lob or some other service, you can just use that.

Joe: Google Drive is awesome.

Cory: What else do you use it for, Joe? You use it for lead tracking, what else do you use it for?

Joe: One of the big things I use it for is in one of my courses. In my marketing for sellers module, I’ll have a bunch of sample marketing pieces, a bunch of postcards that I use or letters that I use and I will save all those marketing files inside of Google Drive folder. With my course, I’ll say, “If you wanna get this stuff, just click on this link.” That’s a view only link. They can now view all of my marketing files and then can view them or download them into their own Google Drive folder so they can use them.

Cory: You could prevent that from happening too, you can prevent them from downloading if you wanted too. You can go into the advanced section, when you go to share your doc, there’s another section right on the very bottom that says advanced or something along those lines and then that gives you the next layer to prevent them from actually downloading if they want, they can just look at it only.

Joe: I did not know that. I know Dropbox does this but can you tell them they can only view it with a password, can you do that?

Cory: I think you can password protect it. I’ll have to check on it though, like you said Dropbox does it. I’ll have to check, I don’t use that feature.

Joe: I think my cell phone is overheating, Cory. Literally, I had another podcast I did and a coaching call and this is another podcast. I probably used up all my data.

Cory: You’re gonna be getting those $15 notices, you’re gonna be charged another $15 for a gb.

Joe: I’m sure I’m fine but I probably should be ending this now. I’m ruining the ozone from all of my exhaust from my diesel here.

Cory: I appreciate you taking the time on here while you’re at camp to do this and everyone else appreciates it as well. I’m excited about continuing to add more content and get more interesting folks that we’re going to be interviewing here very soon with technology tools, talking about how technology can make your life a lot more efficient if you don’t let that tool control you and you control the tool. Remember this is something that I’ve been living by lately, this is your employee not your boss, remember that, this is your employee not your boss.

Your tools are things that you wanna use, you control the hammer, the hammer doesn’t hit you in the head even though sometimes it feels like it does when you’re confused. Don’t let technology confuse you. A simple way that you can easily understand most of what we discussed here today is by getting on YouTube and simply typing in how to use Podio, how to use Google Drive.

You will find that there is only 10,000 videos, you wanna go and find the one that has the most downloads on it. You can sort to find the most downloads and you’re gonna see why that one has the most downloads, usually it’s because it’s the easy teachable video that everyone loves. There’s a lot of applicable content in there and things that you can learn from. A simple way that you can learn a lot of these things. Don’t let technology run you and control you, you control technology, this is your employee, not your boss.

Joe: That’s a great point, Cory. If you guys want these top 10 favorite tech tools of ours in a PDF, go to reitechshow.com or text the word “tech” to 38470 and we’ll give that to you right there on your employee, not your employer. It’s good talking to you, Cory, as always. We’ll talk again soon.

Cory: Yes. Have a good time.

Joe: See you guys later. Bye.

Cory: Bye.

003: Cory’s Top 5 Tools

On today’s episode of The Real Estate Tech Show, we’re really focusing on one of the things we’re asked about most – What are the top tools that you use? What is the one tool that you can’t live without in real estate? Everyone is always shooting us emails or pulling us aside in meetings asking us what kind of tech we use and how we use it. We want to share with you not only the tech tools we’re using every day, but how you can basically life hack your way through these tools in order to get the best for your real estate business.

We want to be able to determine the data where people are searching. Click To Tweet

Cory is sharing his top five favorite tech tools. He recommends these five to all the real estate investors he coaches and works with. If you don’t usually watch our videos, definitely tune in for this episode. Cory is sharing his screen and showing you how to use these tools in real time, and it’s going to be really beneficial if you’ve never used this technology or seen it in action. The five tools Cory breaks down for us today are:

  • vFlyer: an amazing website for creating and sending out fliers for your properties
  • GMass: an awesome plug-in to amp up your Gmail and emailing services
  • CallRail: a fantastic tool for reporting
  • Slybroadcast: an even better way to do phone trees
  • House Price Robot: a tool to give you everything you need to know about pricing properties in your area

Technology is one of the easiest and most user-friendly ways to boost your profit margin. Beyond just keeping you connected to your team and your clients, these tech tools really give your brand an extra boost. You want to stand out from the rest of the investors, and Cory’s top five tech tools will really push you into a league above the rest of the guys. The whole purpose of this podcast is to share with you everything we do to be successful and make our jobs easier. Don’t forget to tune in next time for Joe McCall’s top five favorites!

Investors tend to push the envelope with a lot of things anyway. Click To Tweet


1:09 You guys seen this C.K. Louis skit?

1:50 Cory’s favorite coffee

2:08 Why are we so excited about this tech?

3:26 Get our favorite tools right now

4:45 #1 Tool: vFlyer

6:36 How does Cory use vFlyer?

8:48 One of the limits of vFlyer

11:15 vFlyer pricing and how to get your money’s worth

13:20 Why is GMass Cory’s favorite emailing tool?

14:16 A breakdown of open rates and what they mean

15:51 One of the limits of GMass

16:45 What is CallRail?

17:52 Cory’s lifehack for CallRail

20:10 The biggest reason Joe and Cory use CallRail

20:59 How is Slybroadcast different from Slydial?

22:00 Anti-spamming tips for Slybroadcast

23:02 Joe’s favorite way to use Slybroadcast

24:00 How to use Slybroadcast like an investor

24:53 Rounding out Cory’s Top 5 is House Price Robot

26:36 How to use the search features on HPR

28:22 How to overcome comps when searching for house prices

29:10 All the different features of HPR

29:43 The main functionality of HPR

30:21 Why is Cory building House Price Robot?

32:04 Next episode Joe drops his favorite tech tools!


Get your Top 10 Toolkit!

C.K. Louis ‘The Miracle of Flight’

Death Wish coffee







House Price Robot


Joe: Hey guys! Welcome to the Real Estate Tech Show. I am Joe McCall, and I’m with Cory Boatright. How are you doing, Cory?Cory: What’s up, what’s up, Joe?

Joe: This is a show about technology, and here we are having technology problems with Skype. But the point is, listen, don’t keep bent out of shape. There’s this comedian that talks about it, and maybe I’ll include the video of what he’s…

Cory: Who’s the comedian? What’s the name?

Joe: G.K. Chesterton. What’s his name? G.K. Louis.

Cory: Oh. C.K. Louis. He’s hilarious.

Joe: He did one where, I think it was on David Letterman or the red-haired guy – about being on a plane and people complaining about technology. He’s like, “Dude, you’re 30,000ft in the air, in a tin box, on a chair. Stop your whining.”

Cory: Yup. He’s like, “I can’t get something to connect!” Oh! It took five seconds.

Joe: It’s going to space in a satellite and coming back.

Cory: That’s hilarious.

Joe: Just YouTube that, and you’ll find it. Listen, this is episode 4, Cory, and we’re going to interview you. I want to talk about your top five favorite tech tools and your favorite coffee. Is that the death by coffee, death by caffeine?

Cory: Death Wish coffee. It’s actually the strongest coffee on the planet. It’s what their tag line is. I’m excited about going through this because this is one of the things we get asked a lot. What are the top tools that you use? What is the one tool that you can’t live without in your business? What makes the needle move the most? It’s hard to come up with more than just five, but these five that we’re going to go over today are probably some of the most important ones. I’ll go through and talk about why they are, and a lot of them are very, very inexpensive. All of them in fact, I believe, are less than $100 a month, and some of them are totally free for the intro, if you just want to start using them for a free trial.

What’s exciting about this is one of our goals for starting this podcast is actually to interview some of the founders of these technologies and find out what they were thinking when they were creating it, and also finding out if they have other opportunities, where maybe they can offer special programs for users of – some promotion that we can work out with them. That’s neither here nor there right now, but that’s one of the goals that I’m excited about, when we bring some founders of the technology on the show.

Joe: Let’s talk about our website real quick. If you go to reitechshow.com, you could download our Top 10 Favorite Toolkits. It’s a toolkit of our top 10 favorite tools, and you’ll get a little PDF of those tools and some little videos – maybe that we’ll throw into that. If you want that, go to reitechshow.com and/or text the word “TECH” to 38470. Text the word “TECH” to 38470, and we’ll get that on over to you.

Cory, let’s just dive right into this. We’ll go through this as fast as we can, but I’m going to share your screen and I’ll change the recording to your screen. If Skype crashes on us again, that’s fine. We’ll pause the recording and restart it back up again.

Cory: That’s the way it works. Alright, sounds good. I’m gonna share my screen.

Joe, we’re going to talk about yours next week, I believe. I want to talk about first is a really cool tool that my partners actually told me about. I’ve used this company called vFlyer in the past, but I wasn’t aware of some of the functionalities that they added to this technology. It’s pretty cool. If you go over to vflyer.com thinking, “What’s so great about vFlyer, Cory?” What’s powerful about it is there’s a syndication option in it. On some of these tutorials here, I’m not going to go into all of our accounts on all them, but I’ll go ahead and show you if one of these flyers – if I can go and log in, so you can see.

You can create a flyer of a property that you have available for sale. If you see right here, you have a little – it’s called a WYSIWYG Editor. It’s actually a mini WYSIWYG Editor, meaning that you can have markup with bold or italic or underline. It’s not just a text editor only. If you scroll down, these over here are actually called anchor links, so if you click on one of these, it’s going to move it down to where that section is. If I wanted to go down here to where I want to add a video, I can simply do that here. I can add links here.

What’s really cool about vFlyer is that whenever you advertise a property that you have – a great property for sale – there are different places that you can advertise that for free all over the web. vFlyer allows you to do something called syndication. I don’t know if you’re familiar with that term, but what it basically means is you can post one time to one location and it goes out to multiple locations and multiple sources.

For example, one of the primary reasons that I use vFlyer – and again, I want to give the credit over to Luke and Shawn, my partners on Speedy here in greater OKC area. They were using this, but they weren’t maximizing these capabilities. I’ll show you what you can do with it beyond normal things that most people use it for. But I use it primarily for syndication.

You can go over here, and you can add different places here – Backpage, Trovit, eBay Classifieds, Oodle, Yahoo, Zillow, Geebo – others, which is several others. I don’t know exactly which ones it is, but it’s over 20. I do know that. HotPads, OLX, Pennysaver, and Zillow.

If you’re an agent and you click on Trulia right here, you can go ahead and post this and syndicate on Trulia. But if you’re not an agent – I’m not an agent myself. I have some people on my team that are agents. Whenever you click this Trulia option, you’re going to have to add in your MLS information. If I scroll up here to the top, there’s this section here called MLS Number and Broker. Joe, if I use that Trulia option, I’ve got to add that information here, otherwise it won’t let me post. Does that make sense?

Joe: Yeah. Don’t tell anybody this, Cory – just between you and me. Back seven years ago when I used to use Trulia and I wasn’t licensed, I would actually put in a N/A for broker and N/A for MLS number. It actually took it. It worked. It would still send it out to Trulia.

Cory: Don’t do that. That’s pretty cool, like a hack there. This is a great tool to use, and it’s really inexpensive. I think we paid less than $30-$40 a month for vFlyer. It lets you have, I think it’s 25 or 30 vFlyers at one time, and then once one is sold, you can just simply go ahead and flag it as sold. Then you can add another one.

I highly, highly recommend that you use vFlyer, not only for selling properties like you see right here, but what you can also do is – and I’m not trying to go into all of the functionalities you can do with this, but you can actually email out or even text message out to a buyers list on here. We have several thousand buyers, so this only limits you to a hundred, Joe. Maybe this could be your VIP buyers list – so people that have bought more than one property from you, you could use that here.

The good thing about using this email and SMS option is that it is very fast. Everybody will get it. You won’t have any challenge of delivery because not many people utilize it. The more people that use that tool, the less opportunity that there is for that to actually be delivered unfortunately. But here is where you can see email and SMS; you can have these different options right here if you wanted to.

Alright, this is for the flyer section on vFlyer. What they also have a website section. You’re thinking, “Wow, okay. With all these different websites out there, why would you use vFlyer?” The reason I use vFlyer is because they spend so much money on SEO. SEO is such a big deal – stands for Search Engine Optimization. You can actually build out your website on vFlyer. What else you can do – if I go here to House Kings, one of our top sites, and you can see the whole site is built inside of the vFlyer – on the vFlyer platform. You see it right here.

Here’s another thing too. Look at how we have this set up. Right here, if I go into House Kings, Joe, you see that I’ve got my search engine optimization set up properly. Here’s what I mean by that. You can see all the different cities that have each one of the opportunities for them to work with us. If you click on one of these cities right here, it’s going to go to that section on our vFlyer. Again, this was pre-setup with vFlyer. They already spent so much money on SEO, that it makes this site look really, really good. Can you see that, Joe?

Joe: Yeah, looks good. You were saying, it organizes really nicely in Google. We’re seeing that right there.

Cory: That’s right. It’s great. If I go here to the main site, what you want to find is you want to be able to have a fast way for someone to get in touch with you. This is the fastest way. I highly recommend that you only have a few questions from the beginning on how someone can get in touch with you, and this little form on the front here is great. But on the bottom, you see, down here, these links are actually hyperlinked in their SEO. Now, we’re getting SEO juice or love from some of these other links down here, which also stay right on our website. We have right here our sellers. When they go here, they can click this link, and it goes right to our Podio, Joe, which I think you’re going to talk about next week on your favorite tools.

It’s just a great, fantastic tool. Right here, if you want to see our properties, you actually have to sign up. This is powerful too. This is where people that are interested in seeing our properties for sale – they actually have to sign up, and we can build our buyers list from here. And then you got our testimonies over here. You can actually add a video. We’ve had many people click on this and watched this video. I highly recommend vFlyer not just for creating flyers so you can sell properties but also for creating a website that is pretty easy for you to manipulate, edit, and have a great search engine right out the gate.

Joe: Yeah, vFlyer’s good. I’ve used it a lot in the past.

Cory: Okay, moving on. I did want to show the pricing really quickly. Again, vFlyer pricing is super inexpensive. You can go right here, and you can see. I think they have options. It’s less than $50 a month.

Gmass.co is another great tool that we use primarily for getting out the properties to as many of our buyers as best delivery as possible. There is nothing really better that I’ve found than GMass for the delivery. The reason is, is because it’s working off of Google’s own hosting. You can send, Joe, up to 2,000 emails from G Suite a day, or you can send up to 500 emails a day from a personal Gmail account. I can go in, and I can simply go in and save my list, where I want to send out emails, into a Google Sheet. It uses Google Sheets in order to pull its data from. And then from there – you can see right here on the screen.

Joe: Cory, let’s rewind a little bit. You liked GMass because of the amazing open rates. What kind of open rates are you getting on these emails?

Cory: The open rates are incredible. Sometimes we get open rates of 95%.

Joe: Which is insane.

Cory: It’s just insane. Most other email services, you’re lucky to get over 20%, and that’s really lucky. Most of them are 10%-15%. Anything that’s over 50% is just off the charts, and 90% is just insane. The reason is it’s using, again, Gmail’s hosting, and it allows you to send multiple emails, where it looks like it comes from one person. That’s the key. It looks like it comes from one person. You can set up – again look here on the screen. You can set up all kinds of ways that you can contact people back. So whenever they reply, they can click on a link, and you’ll know if they clicked on that link. You can automatically reply to them. You can have campaigns set up in two days. If they’ve never even opened the email yet, you can change the subject line, have another email go out. It’s really powerful, and you can also create sub lists of people that have clicked on the link or they’ve done something. Maybe they replied back to you. Just because they replied back to you, you can create a list of people that just replied and send a message to them. I think this service is less than $20 a month, Joe, and I’m telling you. It’s a game changer for us on deliverability.

Joe: Just to be clear, you have to use Google Chrome. I know you’re showing it on Safari right now, but you have to use Chrome to use it.

Cory: That’s right.

Joe: It does help if you get a special email through Google Apps, or I think they call it Google Suite now.

Cory: That’s correct.

Joe: Get your emails through – it can be on your own domain, but through Google Suite, and it’ll give you a lot more functionality with it. They have good support too, if you just email them your questions. GMass is good at responding.

Cory: That’s right. This has been a fantastic source, and it’s inexpensive and invaluable. You’ve got to use it. The open rates are incredible. Next one is CallRail. Joe, do you use CallRail too?

Joe: Oh I love it. I use CallRail and Vumber, but mostly CallRail.

Cory: I believe Sean Terry turned me on to CallRail back in the day, and I think even you turned Sean onto it.

Joe: I think I did. I’m going to take credit for it.

Cory: CallRail’s fantastic really for the reporting. Reporting is just next level, and it allows you to not only see great reporting, but it also allows you to easily set up the system, where you can have – whenever someone calls in that that automatically send an email out to your Podio or can send it out – for our case, goes to our PATLive. Then from there, it also goes into Podio, so we can track both places. PATLive will simply fill out a Podio form, and that goes into obviously our Podio there. You can have it go directly to Podio. You can have it go to PATLive. It allows you to easily track all of your phone numbers.

What you want to do, ideally, is you want to have one main number that is like a PATLive number or Vumber or, I guess, one of your main numbers. Then you want to set up tracking numbers for every market resource that you work with – every channel. It might be probates has a separate number than an inheritance list, than high equity. We’re doing multifamily mailings now. Code violations. We’re doing stuff with credit bureaus right now.

These lists are separate, and you want to make sure you’re tracking them specifically because then you’re going to know what your true ROI is. It’s easy whenever that call comes in, that it’s tracked inside of CallRail. The other thing is, it records the message. I can actually go in and listen to the call, right when it comes in, when it’s ringing. Actually when the phone’s ringing, it’s recording. When they pick up, I can hear how many rings it takes for PATLive to pick up, and then from there, I can hear how my PATLive rep has conversated with this motivated seller. I can hear the motivated seller. All that information now is transferred into Podio. CallRail allows you to do some cool things.

Joe: One cool thing about it too is that you can say in CallRail, “If PATLive doesn’t answer by the fourth ring, send it to voicemail.”

Cory: That’s right. You can set up a call tree, where it’s like “Press one, if you’re a buyer. Press two, if you’re a seller.” Some investors do that. “Press one, if you’re calling to sell a mobile home.” Some people do that – or lands, so they separate it out in the beginning.

There’s a lot of cool things that you can do. You can also do round robin inside of CallRail, which is pretty cool. It rings to a phone number – two numbers at one time, and the first one that picks up – that’s really cool, for if you have multi-acquisition managers. It’s a great tool. On this way, I might spend a little over $100 but it’s not much money. It’s a great business tool. It’s just invaluable for us. Other thing too is it sends the link into Podio, by the way.

Joe: Of the voicemail and the recording of the calls – you can listen to it. But one of the biggest things I used to use it for is getting every new marketing campaign that I do – postcards to this list or yellow letters to that list – gets its own unique phone number, a local phone number. You can track your marketing campaigns. Which leads are coming from which campaign, by the phone number that it comes from. CallRail makes it easy when a call comes in; you can tell which marketing campaign it came from, and you can assign it to that marketing campaign.

Cory: Yes, and you can set up call flows. There are all kind of cool things you can do with automations inside of CallRail. I highly recommend that you use it. We recommend it to all investors I work with, all our coaching students – that CallRail is a great service to use.

The next one is a tool called Slybroadcast. Slybroadcast is a little bit different than Slydial. Slydial allows you to send one message at a time to bypass someone’s voicemail – bypass someone’s phone from ringing, and it goes straight to voicemail. Slybroadcast allows you to upload a list of phone numbers and do that with it. I think that we spend – when we do these call blasts, Joe, $20 to $30. I’ll get a message that says, “You’re getting ready to spend another $10.” It’s really inexpensive – $0.20 to $0.30 a call, somewhere in there. I’m telling you, it works really, really well. When someone sees a little message that they missed a call, they’re more likely to contact you and say, “Hey, I didn’t even hear the phone ring.” It’s pretty ingenious on a way to get pretty powerful engagement. Do you have any more to say to it?

Joe: I love Slybroadcast; I use it a lot. I’m coaching my son’s baseball team, so I use Slybroadcast to send a voice message to all the parents recently about cancelled practice or something like that. I don’t want to call everybody manually, and I don’t want to voice blast people. I would say, proceed with caution when you’re using services that do autodialing anything or auto texting, because there are certain rules and regulations with anti-spamming. So you got to make sure you’re doing it the right way to the right people. We’re not here to give you legal advice. Just read the terms and conditions on these websites and make sure that you’re not being sneaky.

Cory: Perfect. One thing you can do to make sure that someone has given you permission is just say, “Would you like to be added to my VIP buyers list for texting or for voice messaging?” If you do that and they sign up, you should be fine. Just make sure, like you said, you’re not spamming people.

Joe: By the way, let me say another good application of Slybroadcast – and I have a wholesaler friend of mine that does this. He has a list of friends and realtors and investors and property managers that he has a relationship with. These are people close to him that he knows really well. It’s maybe 150 people in a certain market that he’s in, and he’ll send a Slybroadcast every couple of months. Just real simple, personal – it says, “Hey, how are you doing? This is Jeremy. Listen, I just wanted to call you and let you know that right now I’m looking to buy another property in the St. Louis area. If you have anything that you’re looking to sell, please let me know. I appreciate it. Thanks a lot.” Simple short message like that just says, “Hey, I’m looking for properties that are hard to sell, maybe that needs some work to fix up. Please let me know.” He’s only sending that to people in his personal network, his own personal sphere, so they all know him. I talked to him about it, and he said almost every time he does it, he gets deals out of it. It’s great.

Cory: It’s another way – you can do this for investors. If you’re trying to, like you said there, but you could also do this for example – and again, you got to proceed with caution, but investors tend to push the envelope with a lot of things anyway. Property management companies are some of the fantastic ways – most investors don’t even touch them, don’t even think about them. Those property management companies, they know all of the investors. The investors are always looking for new properties to add to the property management company. We’ve also built a pretty good list of property management companies that we can send messages to, that we can get a result from Slybroadcast. Definitely a great tool to use.

Next tool, and I guess our final tool here is House Price Robot. This is something I’ve been working on for quite a while now. We’ve got a lot of money invested into it. Basically, it is a Trivago of house prices. If you are watching on screen here – if I go to 2009 let’s just say, and you can do one search. Then it asks you to register because we want to find out where people are searching, and the whole purpose of this tool being completely free, as of right now – there you go. It was pretty fast. It popped up there – was because we want to be able to determine the data where people are searching. That’s more the value to me. I want to build a big list of where real estate investors are searching. One of the things we ask whenever you do register – if you are an investor, if you are a real estate agent, or if you’re both, or if you have a brokerage. We get some great, great data. Right here, you can see, I’ve pulled up property here in Oklahoma. Realtor.com shows at 121, PropertyShark is 113, Zillow 138, Redfin 98, and Homesnap 129. That’s a lot of different prices.

If you average all those together, we have this thing called our House Price Robot value. If you see that, then that right there is 120,088. Let’s say that I want to take Redfin out because I think that’s a little lower than these others. I can take Redfin out, and it automatically adjusts my value over here – my average. You see that, Joe?

Joe: Yeah, it looks good.

Cory: Yeah. If I want to take out – maybe this one’s a little high. I want to take this one out, so it automatically adjusts my value. What’s interesting about this is we have what we call WMRP Calculator built right into it. If I click over here on the right, and I looked for example on this prices – the 120,088. In our area, you want to look at percentage of what the rehabbers – we call this our market value – what rehabbers can go to banks to get loans for, and that’s usually anywhere from 70%-75% – maybe 80% but usually 70%. I want to use this for 70%. I’m going to keep this on percentage.

Then repairs – we look at $12.50 for our dollar amount that we use for repairs. If you click this right here, you can change your dollar per repair, but for us, we’re using $12.50. We hit okay. That changes that, and then if you look at building a $10,000 profit and I hit Calculate, I can quickly see from one button essentially – I can see what I need to put that property under contract for, to have a $10,000 profit built in.

That’s a pretty powerful tool. Certainly, you want to do a little bit more evaluation and not just solely depend on this, but this is a pretty fast way, Joe. Someone called in on this address. They’re telling me they need to sell this property really quickly, and they’re willing to get rid of it for $50,000. I could go right in and see immediately, to have a $10,000 profit built in with my repairs at 70% market value, and I know that that’s a deal or most likely a deal.

Joe: A lot of people get tripped up in this when they’re trying to get comps, and they say, “Zillow isn’t accurate or whatnot.” Listen, this is just your initial offer. Don’t overthink it. Take the average of all of them; make the offer. If they say yes, fine, get it under contract. If it’s close enough, great. You have the inspection period, where you can look at comps more closely, look at how much repairs it needs, look at active comps, which are just as important as sold comps. Then you can renegotiate, if you have to.

People get stressed out and worried about this, but it shouldn’t take you longer than a couple of minutes to come up with a simple ARV, especially when you’re making your first initial offer, just to see if it works or not.

Cory: There was a guy on the front porch. This is the house. It has a built-in streetview from Google – built right into it. It has our school information. It also has information for what the house would rent for, Joe. Right here, on Rentometer. If you click on this, it pulls in the Rentometer immediately. That’s pretty valuable to be able to have that pull in. It saves time. We use this a lot. You can also share this. You can print it out. You can do other things here.

I just want to show you the main functionality of it though is really pulling up these different price values in one location. If you go here to Nearby Properties, you can also change this over to Map, and you can see this changes as well. You can see some comps over here, and this is just pulling in from the Zillow.

We’re here on Zillow. If you go to Zillow here on the Map View and you can see right here, this is just a built-in API from Zillow that shows you some different comps. Again, this is purely from Zillow.

If you click over to Street View, you can see the street view from Google. It’s just a great tool – very fast tool that you can use, Joe, to pull price values really quickly.

Joe: Nice, Cory. That looks really good. Let me ask you something. Why did you create House Price Robot?

Cory: I’m really interested in data for investors. It’s fascinating to see how multiple real estate investors are just really dominating in their different local areas, and they’re basically making a ton of profit. A lot of these guys at Silicon Valley are trying to figure out what’s going on – how these guys able to do some of these things. I think that the integration of data and the way that you’re using data for different services that are out there and basically be able to integrate them together – it can give you a pretty interesting idea of where people search. For us, we want to build a very big list of investors that use this service, and I want to find out where they’re searching, how often they’re searching, which cities, which zip codes. For me, it’s exciting to build up a big database and have that tool.

The other thing is, later on Joe, we want to be able to license later to business our data, and that’s a whole other thing because you got to do a lot more work. There’s legal work behind that, but right now we’re just building up the users, and we’re investigating where they’re searching.

Joe: Very good. I like it. I think we’re done. That’s your five. Our next podcast would be my five. vFlyer, gmass.co, CallRail, Slybroadcast, House Price Robot.

Cory: You got it.

Joe: Very good tools. I think they’re not as good as mine. No, I’m just kidding. No, they are very good. The reason why you didn’t have some of mine is because you already have…

Cory: We had to choose which ones are – a lot of ours were already – we use a lot of the same tools – in fact, I would say 90% of the same tools. But we got to come up with our different ones.

Joe: This is good. Guys, go to reitechshow.com to get the show notes of this and also to get our top 10 tool box list of our favorite tools and a PDF – you get that. And you can get that report as well, if you text the word “TECH” to 38470. Just type in the word “TECH,” and we’ll get that report over to you as well. Leave us a review on iTunes if you like the podcast. We’d really appreciate it.

Cory: Yes. That’d be great.

Joe: Thanks, Cory. I appreciate it, man.

Cory: Thanks, Joe. I appreciate you. Looking forward to your top five next week.

Joe: That’s good. I am, too. Thanks, man. See you.

Cory: Bye.


002: Joe Interviews Cory

It’s the second episode of The Real Estate Tech Show and it’s time for Joe to interview Cory Boatright! Both of us are total nerds when it comes to tech, but Cory’s been tinkering with real estate and technology for almost a decade now.  Cory adopted tech early on, and he’s used it to basically transform the real estate investing world for good.

The reality is that where we’re going in the future is all about engagement. Click To Tweet

Cory started out as a wholesaler, but it was technology that really inspired him to look at real estate in a whole new way. Without technology, Cory never would have discovered short sales. Now he’s known as the Oklahoma Short Sale Guy not just because he’s an amazing real estate investor but because he used the internet to build his brand and his reputation. He was connecting with investors on message boards back in the day, answering questions on threads and personal emails. Cory embraced technology at a time when it was brand new, and he used these tools to share his expertise. He is one of the first real estate investors to use webinars to help teach other up-and-coming investors, and it turned into an amazing networking tool that connected him with so many mentors in this industry.

I’ve always thought that simplicity has a lot of power to it. Click To Tweet

Technology helps you continue learning.  It gives us access to one another and to information that would otherwise be unavailable. Knowing how to use technology to get what you need is what this podcast is all about. Both of us love using technology to help each other out, and Cory is so inspired by teaching people like you how to use this technology and make it work for their investments. We’ve put together a toolkit of our Top 10 Favorite Tech Tools that should help you get started, and Cory shares a bit more about his favorite apps on today’s episode. So tune in now and meet Cory Boatright!

There are tools that you can use that quickly create templates and create canned responses to save time. Click To Tweet


1:50 Check out Cory’s old videos!

2:56 When did Cory get into wholesaling?

5:50 Why was Cory teaching people about short sales?

7:10 How did Cory sell his first webinar?

10:35 A walk down memory lane with the Virtual Investing Seminar

12:38 Make technology work for you!

18:40 Using technology to coach and mentor

20:26 Technology creates leverage

23:54 What is it like to build your own apps?

28:29 Did Cory really own a mobile app company?

32:03 What’s on Cory’s radar right now?

33:50 How to build a website

35:16 What brand new tech does Cory want to invent?

38:38 Where is the future of tech headed?

41:34 How to engage with technology in the future



Joe: Hey everybody. Welcome to the Real Estate Tech Show. I’m Joe McCall and I’m with one and only Cory. How are you, man?Cory: What’s up Joe?

Joe: Not much. This is a tech show and we’re having tech problems before starting but that’s okay because that’s what makes life fun in business and we love technology and that’s what the show’s all about. This is episode two of the Real Estate Tech Show and we want to let you guys know that Cory and I put together a toolkit of our top 10 favorite technology tools for the real estate business, whether you’re a realtor or an investor, doesn’t matter. You can get that for free at reitechshow.com or you can text the word ‘TECH’ to 38470. Text the word ‘TECH’ to 38470.

This is our second episode. Cory, I’m looking forward to this episode because I’m going to be interviewing you. Last episode you interviewed me. We talked a little bit about myself and today, we want to learn more about the one and only Cory Boatright. It’s funny yesterday, Cory, I was playing around on YouTube for some reason. I found an old video from you and went to your channel and I looked at all your videos and now you can sort the videos by date. Have you ever looked at some of your old videos from 9, 10 years ago?

Cory: A long time ago, man.

Joe: It’s funny because one of the cool things I was thinking about is you were one of the really early adopters of technology from the real estate investing space. The real estate investing world is not a very big world, it’s a small little world. I remember very early on, you really embracing technology and really being on the leading edge and you always have been, that’s one of the reasons why I love doing the show with you and why I think it’s going to be such a great idea because we’re both tech nerds and we both love real estate. At the beginning, this was nine years ago, 2007, 2008, you were doing things that not very many people were doing at the time.

                      Cory, why don’t you introduce us to yourself. You live in Oklahoma. Talk a little bit about where you are from and what got you into real estate first before the technology side of things.

Cory: Sure. Cory Boatright, thanks again for doing this interview. I think it’ll be fun. I do live in Oklahoma right now. I was born and raised here in a little small town called Weatherford. I really didn’t embrace real estate in a way where it was something I thought I could do full time until many years into just dabble around and playing with it as a hobby. It wasn’t until really I started to understand this concept of wholesaling and assigning deals where you didn’t have to have any of your own money to be able to do those deals. That really changed the game.

Joe: What year was that?

Cory: That was probably back in 2007, 2006 or probably 2005, after that crash happened. I really started to understand that there was an opportunity in real estate because when blood’s in the street, there’s somebody making some kind of opportunity from it.

Another mentor used to tell me that whenever you have a headache, it sucks for you, fantastic for Tylenol. Approaching things whenever there’s some issue going on, if you can figure out the solution to it, and then you can profit and do well from it. I started out as a wholesaler, as a bird dogger really and then I moved into wholesaling, Joe, and then form there, I started to look at what these wholesalers were doing. They’re selling them to these rehabbers. I thought these rehabbers were making all the money. I created a little skeleton rehab crew and that was one of the worst years in my life that I did that. I really didn’t enjoy it. I didn’t enjoy working with GCs. I didn’t have the fulfilment of after the property was done and it was pretty to sell it and to make more money. There was just nothing in part of that I really enjoyed. I went back to wholesaling, this was about I would say 2007, maybe 2008, like you said 2007 and I stumbled across my first short sale deal.

                      Joe, this was actually about the time that you and I met as well. What year was that when you and I met?

Joe: I think it was 2011. You’re still talking a couple of years before that.

Cory: It was a couple of years before. I started to understand about this opportunity for short sales because people were paying more for their properties, they couldn’t afford them. At the time, there was nobody teaching, that I knew of, about short sales, at least in Oklahoma. I became Oklahoma short sale guy.

At the time, my wife, she became an agent and she basically created a way where we could get continuing education credits for agents working with us to do deals. We started to talk with our title company about ways that we could actually put on little mini seminars to teach folks on how to do these short sale deals, so those deals could come back to the title company. I’m telling you, we started to blow up the short sale market here in Oklahoma. I got to a place where people ask me to go to lunch and then it got to a little bigger lunches at the Golden Corral and it got too big there. We started doing this little mini meet up groups, of course meet-ups wasn’t born then.

                      After a while, I did my first bigger event and it just took off from there. During this time, I was on the site called Easy HUD, which I believe Shaun McCloskey, which is a good friend for both of ours, he was either on that or he was on Flipping Homes, one of those with Steve Cook. Chris Daigle owned that site back then, there were many people posting questions about short sales from all over the country. I was just really stepping into the short sale arena in a big way, I started answering all these questions. I remember one night, just getting on there and answering hundreds of short sale questions. In the morning I woke up, I got all these responses I kept responding, responding. Over a period of the next year, I basically became their short sale guy for Easy HUD.

Chris Daigle actually reached out to me and said, “Hey, have you ever thought about doing a course?” I thought, “Wow, a course? You mean like something on infomercial or something like that?” And he said, “Yeah, you got to do a course. Just do one course and you can get it out to all these different people and then you wouldn’t have to respond at 2:00AM, still responding to people’s questions.” This was something foreign to me, believe it or not. I was just like I’m doing deals, I’m not just right in the course. I just thought my mind that if I did this course that it put me on a different way that I looked at myself. I was the reluctant info entrepreneur, the info marketer. But I did create this course, he pushed me harder and harder and said, “Hey, if you create this course, I’ll sell it. I’ll put it out to my list of people that we had and we’ll split the profits 50/50.” I thought, “Well, this is something interesting.” He said, “I don’t think you really understand. You should sell this course for $1,500 and we’ll sell a ton of these things on a webinar.” This was 7, 10 years ago. Nobody’s really doing a lot of webinars back then, Joe.

I created this course, we did the webinar, we sold 40 or 50 of those things on that webinar.

Joe: Do you remember what you priced it at?

Cory: $1,500. It was $1,497. Those days, that price point was pretty on point. There is just now other people starting to come out with their courses. It was right in line with that, $2,000-$1,500 to $1,000. I think we got over a little 600 people online, so it was a pretty good conversion, as you and I know about the conversion rates now on webinars. That was pretty good conversion. It just changed my view of, wow! You can use webinars, you can use what you learned, your expertise on something and you can package it and sell it to people and actually make money from that. That was something that was interesting because before then, I was just doing the real estate part of it, I was just doing all the deals and I got more involved in this because right about this time, one of my good friends sold his internet business for $7 million. It really changed my view on the power of using the internet and using webinars and using technology with the power of real estate investing. There was really not anybody doing that back then.

                      There was this seminar called Virtual Investing Seminar that Chris Chico, another one of our good friends, “my nemesis” in some things that we talk about between Mac and PC. I’m a Mac guy, Chris is the PC guy. Chris is a super smart guy and we go back and forth and rib each other. But he’s a great, great guy, super smart and he was also working with Daigle back then at the Virtual Investing Seminar. There is Virtual Investing Seminar 1 and Virtual Investing Seminar 2 and after that, I didn’t attend. I think there was a third one.

Through that process, I started to see other people around the country, I was just one guy in Oklahoma, I started to see these other people around the country and they were coming together. Do you have a CD? Is that what you have, the Virtual Investing Seminar CD? It’s awesome.

If you’re just listening right now, Joe just grabbed his DVD or CD of the actual event. It has Chris Daigle on the top of it.

Joe: Can you see it?

Cory: I can, I can see it, yup. Chris Chico in the back.

Joe: Hold on. On the front, there’s Chris Chico, Gary Boomershine, Chris Daigle, Mike Collins. Remember Mike Collins? What’s he doing these days?

Cory: That’s in Florida, at that time.

Joe: Dan Stevanovik, I don’t know, Michelle Spalding, Sam Bell, of course, and Justin Toper. I recognize most of those guys.

Cory: Justin went on to do millions, massively successful, Sam went on to do millions and millions, he’s massively successful. So many people in the Virtual Investing Seminar days really cut their teeth on presenting, on using technology with real estate. Essentially, the context of this conversation is virtually investing, doing real estate from not just in your home where you live but doing it in other states and being able to do it successfully.

Also, using technology to be able to leverage all of your assets. If you had expertise in something, you could use technology to create a course and teach them about it. That was some of the birth where that all happened. That was great. From there, I just kept going on, I kept focusing on short sales, I created a short sale software with a partner of mine, Tracy.

What happened was we got up to over 5,000 users on that software. It’s called Short Sale Builder. It was right about that time when Greg Clement, a really good friend of mine but a competitor, obviously at that time, had something called Strategic Real Estate Coach with Josh Cantwell when they were working together. They came out with a software called RealFlow at the time, they’ve changed the name several times but they were coming out with a software too.

One of the things that was different about our software if that we got a short sale builder in it where you can hit a button and build the short sale package like that. Like super-fast. It cut down so much time, that’s why it became such a big deal. The program where they helped build that out, I didn’t know him, he was part of my partner, he knew him. We didn’t have any kind of protection against that builder, that process, that technology pack, we didn’t have anything like that, we were just building this thing and we were using it for our own business and then I just happened to know more people through that Virtual Investing Seminar that opened up other doors where I got a chance to go and talk to people typically about short sales. They bring me to their event, and I’d sell my course which is called Short Sale Fundamentals.

Anyway, long story longer, I ended up selling over 2,500 Short Sale Fundamentals courses between $1,500 and $800. We got up to 5,000 users on that short sale builder software about 2,000 of them were not paying. At the height of Short Sale Builder, we had 3,000 paying members. They’re paying $97 a month and I would say at least a quarter of them paid a setup fee of $2,000 when we started. $2,000 setup fee. Nowadays, you don’t really have those setup fees but that time, that’s what we were charging. That was a journey. I don’t want to go into all the details with that but my partner and I split up, we ended up selling that account out to one of our competitors and basically doing away with that business.

Short sale, I continued on doing short sales, but what was happening was the government was really hammering down on people that were doing short sales the incorrect way. They were getting bad appraisals. They were just botching up the process. They were just doing illegal things.

Anybody who’s in the short sale kind of world got thrown into this bucket of you had to dot your i’s, cross your t’s, and even if you did that, they were putting this red tape on you. If you went to flip your deal, double close your deal, you had to find a lot of documents that basically was almost inevitable that you were creating some kind of perjury. You’re some kind of process there that you were going to get in trouble with. For me, even though you continue to do it and you can still do fine, no one’s going to hurt you. I decided to make a decision, I think it was in 2012, that I was not going to do short sales any longer.

The reason was because it was just getting harder to do the deals. We had 40, 50 deals in the hopper, Joe. Sometimes we have buyers ready to go and we couldn’t close on them. It was frustrating. It’s not the way you run a business and I had a loss mitigation company, Joe, a loss mitigation company that I paid a lady that was a former senior loss mitigation specialist for a bank. She was doing all our deals. We were not only doing my own deals, we were doing deals for students around the country, we had a partnership program, all of this. We shut all of it down and just went to focusing on wholesaling. I still do wholesaling today. We still do close to a hundred deals here in Oklahoma a year, which is awesome. I have a partner, basically a company that had my own company that we focus on. We have two companies. Essentially, why I went to wholesaling is because it’s still today, the fastest to get a paycheck with the least amount of brain surgery, the least brain damage.

Statistically right now, a lot of people listening to us haven’t even done their first wholesale deal. Over 90% of them haven’t even don’t their first wholesale deal, statistically. The 90% right now, they also get focused on all these other things and they don’t make any money with it. Then they get frustrated, then they quit. Wholesaling is the fastest way, in the beginning, to start doing deals, getting money and getting some traction. That’s what we’re doing today in our business. That’s been great, I have my own portfolio of properties now that I also buy and maybe a couple of years, not many, I hold onto. I have a lot of mobile homes, believe it or not, they are cash cows.

Joe: Do you really, in Oklahoma?

Cory: Yup, in Oklahoma. Those things are cash cows. And then also my coaching business. Probably the coaching business, just like you have a coaching business, it’s probably one of the most fulfilling aspects of doing the business because now, I can do wholesaling in my sleep. We’ve done it so many times that there’s only so many new ways of different things you can do until you just basically have spent what they call the 10,000 hours to really understand it in detail. Now, you get a chance to talk to other folks that want to learn wholesaling and it’s so fulfilling because they do their first deal and you have that part of you that feel like you did your first deal. It’s so thrilling.

Joe: I just partnered on a deal with a student the other day. We’ve been working on it for a couple of months together. They were just nervous about it. They’ve never done it before. They were nervous. The total profit was $4,000 and my half was half of that. But the fact is this is just one of many deals. That’s why I love coaching so much, is because they just needed a little help. It’s like you’re pushing them out of the nest and now they’re doing it on their own and he is so excited. Splitting the profit with me, even though it’s a small deal, was like nothing to him because now he knows how to do these deals. That’s the thing that’s awesome about coaching, and we are able to do this virtually because of technology halfway across the country.

Cory: That’s what’s awesome, is now you are able to utilize all these tools from technology and you can leverage all the things that used to take hours and hours to do. Now, you can go to a property, you can take a picture, you can scan your contract and send it, it could be at the title company before the time you get back to your office, before you get back to your house. There are tools that you can use that you can quickly create templates and create a canned responses to save a ton of time on things, you can hit a button now and send out offers. There are so many different ways that you can leverage your investing career. Even if you’re just part time, not even full time.

                      I’m excited about doing the podcast because we get a chance to not only use these tools in our everyday business but we get a chance to talk about them and we already do it anyway, we are Skyping each other and texting each other, “Oh man, did you check out this thing?”

Here is something I heard recently. It really gave me a great perspective and I think it’s perfect for what we’re doing here. It’s this, you need to be basically in a state of constant beta. Here’s why that’s exciting, because if you’re at a place where you feel like you’ve just arrived and you learned everything, then you’re going to stop learning. But as an entrepreneur and as a real estate investor, especially one that is excited about technology, you have to be okay with the fact that you’re in constant beta, you’re going to be constantly testing things, learning things, doing things.

By the way, it’s not going to stay the same. Even if you want it to, even if you don’t agree with that statement and have an issue with it, I apologize if you have an issue with it personally, but guess what, it doesn’t change the fact that that’s the way it is. Technology is not going to get any less in our world. It is going to get much, much more crazy with virtual investing, with AI tools right now, with bots basically taking over.

You’re getting ready to see in the next short five years a change of how we are fundamentally communicating with one another on the phone, on the computer, on text messages and all of a sudden you’re going to have an avatar that is somebody that you use, that you can dress up and do whoever you want, you can be whoever you want to be. It’s a little scary on one side, Joe, because a part of it jacks with your values, jacks with what you believe in. It starts to jack with that a little bit.

On the other side, it’s really exciting because of the potential of how you can communicate now with someone, how you can help more people, how you can serve more people, how you can create new tools to be able to get things done and economy of scale. I’m excited about the show because we got a chance to talk about those things and we’re actually using these tools and they work. We’re going to bring on some founders of some of these companies. How cool is that? To build those relationships, that’s great.

Joe: I want to ask you some other questions, Cory. You’ve built software, you’ve built apps, talk a little bit about some of that experience you’ve had with building software and mobile phone apps.

Cory: Sure. One product we have right now that is completely free to the public right now, it’s in beta as well. It’s called House Price Robot. Essentially it’s the Trivago of Real Estate Cops. One of the things that students do, if they don’t have access to MLS, they don’t work with an agent, they’re not an agent themselves. They want to go on the internet and find these different values. You can go on Zillow, you can go onto PropertyShark, you can go on to these different places but wouldn’t it be nice just to have one site that you can go to and you could see all these different prices from these different services and you could create the average of those.

Because each one of those are a little bit off, maybe $1,000 here on PropertyShark compared to Realtor.com, maybe for Zillow. What we did is we created, again it’s still in beta, but certainly go and you can do one search there and then ask you to create a user profile. What we want to do, the desirability of this is to get this out to the masses, our desire to have 1,000 users a day, we just passed 1,200 users three days ago.

Joe: How many users a day are you getting?

Cory: Right now? On average? We’re getting about five to seven.

Joe: Alright, good. Cool.

Cory: It’s good because I have a desire to make it much bigger. For me, the exciting part, Joe, is the data. I want to see where people are searching. I want to see how long they’re on the site, where they’re clicking on the site. I want to make the site better. I want to see what they’re sharing, what they’re using on the site. The data part of it is really exciting to me. Also, when you create that profile, we ask you if you’re an investor or if you’re a real estate agent or you’re both. Do you have a brokerage or not.

I love having all that data. I have so many different connections, so do you, that we can help so many people as long as we know what they need and where they are. The people that like hamburgers, they’re going to probably be very, very interested in a coupon from McDonald’s, per se. I know that some people just turned off the podcast now if I said that. Just hang with me, you can find these different pockets and niches with data. I’m excited about that.

One of our good friends also, Chris Richter, is an inspiration to me. I just talked to him yesterday. He is a data scientist. He essentially takes data and finds ways that you can break it down into these individual data points. By the way, Facebook is nothing more than just a data compository and you are the product. We are the product and we’re getting all these different data points from us.

Whenever someone asks you to log in through Facebook, now if you do that, now they see everything else of what you might do that you might like, where you’re clicking, the different things that are in your feed. If you click on a shoe, you might see another company that says a new shoe that just come out. You’re seeing retargeting. You’re seeing all these concepts. If you go to Amazon and you click on a knife on Amazon, you might see that knife pull up somewhere for retargeting, as you know Joe.

                      This is just the tip of the iceberg. The next level is bots where you’re going to essentially say, “Hey, if you’re interested in this, just type in ‘interested’. If you like this house that I have here for a great deal, go ahead and type in the address and I’ll send you details about it.” Once you do that, it triggers these responses. I think that this level of automation with technology is really going to go to the next level. I’m excited about it.

Joe: Did you have a mobile app company at one time?

Cory: I did. We had a mobile app company. We did over 300 mobile apps in one year, which is pretty incredible. The reason we did that is I came to a company that already had several hundred of those. They had over 200 of them and then I helped them create the other 100, essentially. They didn’t have any marketing behind them at all. We essentially went and found different people that would want to do apps and I created some marketing campaigns for them. I got pretty heavily involved. I did my own mobile apps called iTalkFast. We had over 200,000 of that. That was my app of downloads on that particular app.

Joe: What did that do?

Cory: Essentially, it allowed you to listen to something twice the speed, up to three times the speed. The concept is that we’re getting hit by more and more things every day. How do you learn faster? If you do some research, you can see there’s a Harvard study that came out that said if you increase by listening to something at one and a half to two speeds quicker than it actually is, like a book, then you can increase your IQ base by one point. Your mind and your brain thinks and can process about 400-450 words a minute. But on average, someone speaks about 150-200, maybe 250 words a minute. Even as I’m talking right now, you might be thinking about where I need to be, the lunch, everything else is going on, who I need to pick up, what’s going to happen because as you’re talking, you’re also thinking about something else. If I talk that fast, then you have to pay attention and it makes you remember it more.

Joe: It makes sense.

Cory: To just use the app for any book that you want to download and listen to. Try to listen to a regular book, regular speed, you could speed it up. Then what happened was Apple came out with their own native version of speeding up the audio. A lot of podcast companies came up with it too. Basically, I was lost in them. It was pretty fun. I came out there in the beginning, we got a lot of press releases. If you go in Google and you type in ‘iTalkFast Cory Boatright’ you’ll see a bunch of press releases that came out, which is cool.

Joe: Did you make any money with that app, software company?

Cory: Yeah. We made some money with it as well. Yup, we did. We charge $0.99 on that app, we made a little bit of money on it. It wasn’t anything to really brag about but it was a fun endeavor. I got really excited. I thought that was where a lot of things were moving. I realized later on that the apps, if you do it to monetize the apps, the ones that really make lot of money are game apps. I just didn’t have a desire, I don’t have the passion to really monetize a game app. We created some games but I just didn’t have that passion to go all in, like Trey, Frank’s cousin.

Joe: Is that really Frank’s cousin?

Cory: Yeah. I believe so. I believe it is.

Joe: Do you have on your radar any new software that you want to create or websites that you want to create?

Cory: I think I just want to get more dialed in on House Price Robot. I think that that has a lot of potential to be the next property shark, but better. I really like the concepts of having multiple different sites that you can pull their values from. By the way, it’s completely free.

Joe: Is that hard to do, by the way, to get values from different websites and put them into yours?

Cory: Yeah. I have a pretty good tech team that we also pay for different providers, different data sources, different APIs, all these different stuff and it’s not as easy as you would think it sounds but it is, it’s pretty involved. What happens is now you pull the data, you’re also creating your own average. House Price Robot has its own value now, which is what I’m excited about because that’s essentially the average of these other sites. That’s a value now where we could add that.

Let’s say for example in Podio. We have an application for a good friend of ours, Investor Fuse. We say, “Hey, how would like to have our user API for House Price Robot in Investor Fuse?” All of a sudden, you got users that now have a House Price Robot value. They don’t have to go to all these other sites that pull in already from free sites. They can have their multiple averages. The other thing too is you can uncheck each one of those. You can change the price based on which one you want to use.

Joe: Sometimes, I’ve seen other sites and yours once in awhile, they have a lot of the fields that have values in them but some fields won’t have values in them. This is something I’ve always been curious of, why do some values have no values available? Is it because Zillow or Eppraisal or whoever is not willing to give it away or is it just taking too long to get that stuff? Does that makes sense?

Cory: It’s a couple of different things. One is if it’s exactly typed in the way that they have it on their site, set up on their site. We have a recommendation search now that if you typed in something the way you thought it should be but you click on the actual recommendation, the recommendation address is the one that’s going to give you the best chance of actually pointing the value.

The other thing is that, because we don’t own each one of those portals, we’re actually paying a fee to have either an API relationship or whatever. Then we’re at the mercy of that company providing that data. If there’s a database issue, if there’s anything else, if there’s a server issue, it’s just going to say ‘You’re not available’ or it’ll spin until you could see whether or not it’s going to pop or not.

Joe: If money wasn’t an object and you could just wave your magic wand and create any kind of technology or software or website that you wanted, what are some of the things you would want to create?

Cory: If money was no object…

Joe: And you wave your wand and it would happen like that.

Cory: I think what’s interesting right now, there’s this concept that I always thought was just genius that Google has done and it’s just one search box. I think that we try to figure out everything for someone to make it “easier” on them. But if you look what Google’s done, Google has one of the most traffic sites in the world and it’s one search box. When you go to Google, it’s one box.

I’ve always thought that simplicity has a lot of power to it. It would be interesting if, let’s say that you wanted to sell your property, you wanted to get a value on a property or something like that, how cool would it be to go to Google, let’s just use that as an example, and you just type in your address and you just hit ‘Show me’ just for example. All of a sudden, you’ve got all these different people that basically give you a ballpark figure of what you can get for your property. Right then and there, just shows the price. Just like Lending Tree does, where you can show what your potential rate could be, your potential value.

                      I always thought it will be kind of cool to see what your potential would be based on whatever that “market value” we call it for rehabbers, what they’re willing to pay. And then how cool it would be if you owned it on the other side of it of a way that you’re working with the rehabbers in that state. By the way, I think it would be pretty cool to walk them through a process. They go to Google, they type in the address, then next thing says, it gets automatically populated, it could say, okay, Oklahoma, if it’s in Oklahoma, then it could show the county where the property is and the city and then it could say based on that criteria, here are five different companies that are willing to buy your house right now for this price, potential ballpark price before they even see it, raising your hand to show if you’re interested or not. Then you click on one to show you’re interested, and then how great of a value is that to the person that you’re working with on the site.

                      I just think it would be cool to create a network like that. I don’t know if sites really have done that yet, do you?

Joe: No. I’ve heard other people talking about it as well. That’s interesting, it’s fascinating to think about. Cory, we’re coming up to the end our time here. When I think technology and websites in real estate, I think Zillow, Redfin, Realtor.com. I don’t know why I just thought of this, those three or four sites, Trulia now is owned by Zillow, right? Where do you see the future of the big real estate tech companies that are out there vying for everybody’s attention? Realtor.com, Zillow, the Redfin, Trulia maybe plays a part in that, Homes.com, do you see it condensing and consolidating? Or do you see more options becoming available to people? Does that makes sense?

Cory: You have companies like Opendoor. I think one of them went public recently. I have to look at that. There is an opportunity right now where technology is integrating with real estate where it’s doing its best to cut out a real estate agent. Where you can just get online, type in your address, it gives you some parameters and then it says, based on what you’re saying here, here’s about what we can offer you. Do you want us to come out and look at it? But here is the interesting thing about a company like that, let’s just say, I don’t know their process, I know the concept. You’re getting to the place where more homeowners have options where they can just get online and they don’t even have to talk to anybody and all of a sudden someone will come to their house, look at it, make an offer on it. What type of homeowner is going to do that?

That’s one of the first questions, you’re going to see these different niches of, you already see it now, you see these different niches pop up of you don’t have to have everybody go on there. Even if you just got 1% or 2% of the entire real estate market, then your company would be massively successful.

The concepts of some of these technology centered and focused companies where they’re integrating with real estate, they’re integrating with all these different industries but particularly real estate, is that they’re just looking to own a small percentage of the entire market. Does that makes sense, Joe?

Joe: Yeah.

Cory: To where it’s going in the future is text is boring right now, words are becoming boring. They’re not entertaining anymore, it takes effort to actually read a book now. As much as you might argue and say, “I still get the enjoyment, I like to hold the book in my hand,” and all that other stuff. I’m not apologizing for the nostalgia of it, it’s cool. The reality is that where we’re going in the future is all about engagement. This word ‘engagement’ is going to be the single biggest word that you’re going to see these companies going after, this is going to be the biggest KPI for them. They have to see where is the engagement. With virtual investing or AI companies, you’ve got these virtual reality companies, you got these bots coming out, Joe.

I believe that in the next three to five years, you’re going to essentially put on a pair of goggles and be able to go into Google Maps, go into the Street View, go to the property, click on a button to see if anybody is ‘home’ if they are, they’ll pick up the phone, you can see them, their avatar can talk with you, you can hit a button. Where it’s going, it is pretty incredible. Why is that important right now, it’s important right now because just understanding the concept of what you do on leveraging technology, is the most important step. Here’s the reality, 50% of the people listening right now, statistically, still use pen and paper for 90% of their stuff. I’m not a huge fan of pen and paper as much anymore, you still have to use it but it’s moving to a place now where pen and paper, it’s going to be like a cassette tape, it’s going to be like a VCR tape. Whether or not you accept that is up to you but that’s where we’re going.

As a real estate investor right now, and you’re asking yourself how does this affect me and how does this affect my market, what can I do. The first thing you need to do is stay aware. Just stay aware of what’s going on with the technology, what going on with the business. It doesn’t mean that you have to all of a sudden start investing all this time and money into all these new technology gadgets, it just means to be aware of what you can do with technology and having that leverage, to be able to get, if you’re doing 10 deals a year, you can do 20 deals a year by maybe using one or two tools. If you’re still writing stuff down and you’re having a hard time finding it, you can get it to a database that sends you a text message whenever a deal comes. You can do all these different things. You’re not using Podio, it’s easy to set up a Podio.

I think just understanding, wow, I was going over here not using technology and now I can see the power of technology. Technology is good. It’s not evil, it’s a tool. Remove that from your mind that it’s a bad thing. It’s just a tool. The way that you use it, it can either take advantage of you or you can take advantage of it.

Joe: Good, good. I love it. Hey, listen guys, retechshow.com or reitechshow.com, depending on how many keys you like to click, we have both of those domains and you can get out toolkit if you text the word ‘TECH’ to 38470. Cory, this has been really good. Sure appreciate it. The next couple episodes guys, we’re each going to take turns sharing with you guys our favorite tools that we use in technology.

Cory: Very awesome. I love it.

Joe: We’re going to be talking about it, maybe even getting online and showing you what it is that we like about it. We’re limiting ourselves to five each, which I don’t know how we’re going to do that, Cory.

Cory: That’s going to be impossible.

Joe: But we’ll make it happen. Very cool. Hey, Cory, real quick. If people want to get some more information about you, you have some other websites, how can they get a hold of you.

Cory: Sure. The fastest way is just go to coryboatright.com and then we have a podcast that’s continuing to grow just like your Joe and it’s called realestateinvestingprofits.com. If you just go to REI Profit Masters, it just takes you right to the iTunes store where you can subscribe and love to connect with you there. By the way, if you do listen, I’d love for you to have a review on there. Those reviews help so much. People are visual so they see that, they see you wrote something positive then they are most likely to subscribe and check it out.

Joe: Leave us a review too if you like this show.

Cory: Absolutely. Yes.

Joe: Alright, good. Thanks, Cory. Have a good one, man.

Cory: Thanks, Joe. I appreciate you, man.

Joe: Alright, see you guys. Bye bye.


001: How Technology Gives You Freedom In Your Investing

Welcome to the first official episode of the Real Estate Tech Show! Last episode we talked about why we decided to come together and do this podcast, and today we’re getting into the real nitty gritty of what we do and why we love doing what we do. Cory is interviewing Joe McCall so you can hear about his experience and what really makes him a technology guru.

I say there are three keys to success in this business: Marketing, Automation and Delegation. Click To Tweet

Back in the olden days of real estate investing, there was no such thing as virtual investing or virtual wholesaling. No one ever dreamed of selling an unseen house to unknown buyers. But today technology can connect you with so many flips, deals, and wholesales that working from home (or Prague) in this business is practically commonplace. If you’re Joe McCall, you can crush wholesale deals while traveling the country in an RV. That’s because Joe used the right kind of tools in the right way in order to make technology work for him. He shares his favorite pieces of tech and talks about the investors who inspired him to start using it.

I made every mistake possible and somehow still I did it, just because I was taking action Click To Tweet

The purpose of technology is to serve you and give you more freedom. Technology is the tool that can give you back your life when you use it correctly. That’s Joe’s mantra. On the Real Estate Tech Show, we don’t want to give you fluff. We want to share with you the tools that work for us and tell you about the ones that didn’t. Throughout Joe’s story today, you’ll hear about all the things he did right and wrong in order to get to the place he is today. You don’t want to be a slave to your business, so tune in now and hear what Joe has to say. It’s going to change your world and really give you the perspective you need to start pursuing the lifestyle you want.

You can learn to do something once and never do it again Click To Tweet


2:37 Don’t be a slave to your business

5:30 Technology is more than a tool

7:20 Get our toolbox!

8:28 When and how did Cory and Joe meet?

12:25 What does Joe have going on in real estate?

14:07 What is nomadic entrepreneurship?

15:21 Real estate, virtual investing, and virtual courses

22:38 Joe’s Cris Chico moment

24:15 What happened after Joe released his first virtual course?

25:03 How did Joe start his podcast?

27:35 Joe hosted his podcast with someone he never met

31:16 Why does Cory love automation so much?

34:52 Sneak peek of future guests and interviews

36:15 Even if you aren’t tech savvy, this show is for you!

38:08 Why is Joe so excited about our new show?

40:07 Leave a review and you could win a new iPad!




Cory: What is going on, Joe?Joe: Hey, Cory. How are you doing, man?

Cory: Joe McCall! I love it, love it, love it.

Joe: That’s right.

Cory: Where are you today? Are you still in St. Louis today?

Joe: I’m in St. Louis today and this is our official number one episode, right?

Cory: Yes, yes.

Joe: You are in Oklahoma City, right?

Cory: That’s right. Yup. Right in the great OKC area. We’re only about six hours from each other. You know that Nelly is from St. Louis?

Joe: Yeah. I always get him and 50 cent confused.

Cory: He was the one, going down, down baby. He was really popular in that song. What other song did he write?

Joe: I have no idea, man.

Cory: Right. I guess we should talk about real estate and tech though, right?

Joe: Let’s talk about real estate.

Cory: This is episode one, episode essentially zero, if you hadn’t watched that one. That’s basically the introduction of why Joe and I have decided to do this podcast and team up. I’m excited about it because I’m passionate, I know Joe is passionate about real estate investing but we’re also really big nerds when it comes to geeking out over the new technologies. I’m talking about to the point right now where I’m sending Joe messages on this VR that’s coming out that Zuckerberg announced recently. I promise you, what is going to happen is that is going to be a disruptor and we’re going to see more and more information marketing businesses really start to embrace this and you’re going to start seeing other industries, small businesses and startups, embrace it. I just love the idea of technology and using it as this model and seeing this innovation that you can use to make things more efficient. You can create more time.

Joe and I both created out real estate businesses so it could serve us, not us be a slave to that business. Joe, I don’t know about you but don’t you see from either the students that you coach or even just people that you have conversations with, whenever they’re running businesses, they tend to make these businesses and they create this jail cell around them where maybe they might even be profitable but they have no life.

Joe: If technology does not serve you and give you more time freedom, then you’re doing something wrong. You got to make sure that technology is a tool that can give you back your life, can give you more time, more freedom. And then whatever technology can’t help you with, then you need to delegate that out to somebody else to do for you. I say there are three keys to success in this business: Marketing, Automation and Delegation. Automation plays a big part of in this, obviously, but marketing is the most important thing I often say. We’re not in the real estate business, we’re in the marketing business.

Then you have automation in the middle. You need systems, you need technology and tools to automate your business. But whatever you can’t automate, you need to delegate. Those three parts in this, I geek out over the technology part, the automation part. There are so many awesome tools, your technology is changing rapidly, we spend way too much time, Cory, you and I just geeking out over latest technology and the tools. Hey, have you seen this? What about this? That’s why I’m excited about this show though, we get to geek out together and maybe there is somebody else out there who’s interested in this stuff, who knows? I think there might be. This is going to be a good show, I’m looking forward to it.

Cory: I’m pumped about it. Today what we’re going to do is I’m actually going to interview you, Joe. I’m going to interview you and find out what your story is and I think it’ll be interesting for some of those that don’t know who you are and how much you’ve been such a big contributor to so many people’s success in their real estate business. Also I know that you’re part of Lifeonaire and there are big things going on there with Shaun McCloskey. Both of us are great friends with him and you and I met from Shaun.

I think it’s just going to be a great episode today to have people to get a little 10,000ft view of what’s going on in your life, with your family and the kids that are adopted. I’m excited to be able to talk with you about some of these things in your life because I think that’s going to really set a good foundation for almost giving permission of why someone should listen to you, listen to me because of the things that we’ve been through and what we’re going through right now in our lives and how we have these businesses and how we have had these failures and successes and failures but using technology has been an actual huge benefit because it’s a tool and it’s something that either you’ll let it control you or you control the technology.

Just like your cellphone, this thing can be a detriment to your life, an absolute tug on your time and just run your life. Or you can turn it off and then you can use it whenever you see fit. I know that’s simplified but Joe, technology is such a key part of everything moving forward in life. Sometimes for the better, and sometimes obviously for the worse for some things but I think we figure it out as we go. At the end of the day, it’s just a tool. Do you have anything to say about that before we get going?

Joe: It is. It’s just a tool. For me, I found it makes my life a lot easier but if I’m not careful, I’m looking at my phone and I’m not looking at my kids or my wife. If I’m not careful I’m geeking out at 6:00AM trying to figure out this new software, this new website tool to do something when I should be in the house hanging it out with my family. I totally get it.

We should mention too, Cory, I forgot to mention at the beginning of the show, we have a PDF.

Cory: Our tool box.

Joe: Our toolbox that people can get, our top 10 favorite technology tools that we use in the real estate space. People can get that by texting the word ‘TECH’ to 38470, text the word ‘TECH’ and we’ll get that over to you. I’m excited about that. I know it’s going to be really cool. Just a one or two page PDF, but in there we’ll actually have little links that you can watch if you want to, little extra videos that show you how we use these tools. It’s going to be a good resource. It’s hard to come down, we each have five. You’re going to have five, I’m going to have five. It was difficult coming down with just five but we did it.

Cory: We don’t want to give fluff, we want to give you things that actually work, things that were used in our business today or things that we’ve used in the past and really had some success with it and for whatever reason we moved on or used another tool.

Alright, Joe. I’m pumped about this, man. You and I met, I would say, probably in 2008 or 2009?

Joe: I think it was 2009, 2010?

Cory: Okay, 2009, 2010 and 8 years, 9 years ago. It was through a great friend of ours, Shaun McCloskey that runs Lifeonaire now. I know you’re a big part of that as well. He runs that with Steve Cook. He wrote a book called Lifeonaire which is incredibly impactful. We’re going to have a link actually to Lifeonaire on our reitechshow.com website. We’re working on adding more things to make that site just incredibly resourceful for you, so make sure you always bookmark that site. He’s a great friend.

I was coming to speak at St. Louis and Shaun had a short sale event, essentially had an event that was about short sales. The interesting thing was, when Shaun and I met, we were competitors. And then as it went on, we became great friends. No one was really talking about the short sales in that time which was around 2007 or 2008. I was working on a product and Shaun and I were talking about going in on it together. At that time, I had my own course called Short Sale Fundamentals which we ended up selling over 2500 of those courses over a period of time and that was exciting. I was there and you came to pick me up and that’s where you and I first met.

Joe: I remember I was so nervous because you were the big speaker guru guy. Shaun asked me to pick you up. I was just new into the business and I had followed you and bunch of other people on a speaker circuit. You were one of the featured speakers at the event for Shaun. I was all excited, I got my car cleaned. I was picking you up at the airport.

Cory: You got me bottled water.

Joe: I wanted to get you a bottled water because you always get thirsty when you get off the plane. I’m at the gas station or whatever. I can’t get one of these cheap flimsy bottled waters. I remember I got the expensive $3 bottled water.

Cory: Fuji water?

Joe: I don’t remember exactly but it was the nicest one they had. I think it was the square bottle with a fancy top. It was fun. We just hung out and I think at the time too I just came out with my wholesaling lease options course, teaching people how to flip lease options which I had been doing for a while. I was hoping to get some feedback from you. I don’t remember exactly what you said. I remember you giving me some advice about how to promote the course and how to make it better and how to help people. That was a long time ago. I remember the car I had, it was an old Honda Accord. It was this little dinky car.

Cory: There’s nothing wrong with Honda Accords, man. They’re still incredibly reliable. Consumer reports has them at the top three one of the most reliable cars. I remember that. It was such a quick meet and greet. Then later on in life, all of a sudden Joe starts to really hop on the – I don’t know – speaking wagon but just really creating products and all of a sudden he starts popping up online more and he starts to become a bigger presence and more exposure. We could go into many, many details but from the broad stroke today, tell us what you got going on from then and then today where you are, Joe.

Joe: Let me just tell you, I love real estate and I wanted have my own business, I wanted to be my own guy, I started flipping lease options. Started doing really well, I was making more money than I was in my full time job. I have a degree in Civil Engineering and I was working for an electrical contractor. We’re doing scheduling for large power plants. I was making good money, about $80,000-$85,000 a year, but I was just frustrated and I was always trying to do real estate while I was working my full time job and that was creating conflicts of interest. I was working pretty much two jobs, trying to do real estate. This was 2008, 2009, this was when the market was crashing. I had a lot of debt, I was in a world of hurdle, I have a lot of rental properties. I was really trying hard to learn wholesaling which is flipping properties quickly, flipping contracts.

Anyway, it was right about that time you mentioned Shaun McCloskey and Steve Cook and they talked about creating a vision for your life first and then designing a business around that. At the very beginning, in 2009, I was very intentional. I created what I wanted my life to look like. Then I said how can I create a business that supports that? Most of us get it backwards, we have the business first and then life fits in around that. I said we want to travel the world, we want to homeschool our kids so that we can travel and we live where we want and just take vacations whenever we want. I love the phrase of nomadic entrepreneurship, a digital nomad.

I started thinking about these things and I knew in St. Louis then, I had to know how to flip deals without seeing the house, without talking to the sellers, without talking to the buyers. I started doing that in my own backyard and I thought, well, man, if I can wholesale houses without seeing the sellers, without seeing the house, without talking to buyers, then I can do this in any market across the country, from anywhere in the world. We started travelling and our first trip we took with our four kids was in 2011, 2012. We were gone for about two or three months in Prague, flipping deals in the United States. A couple of years after that, we took a three month RV trip around the North Western corner of the US, flipping deals from our RV. Then just last year, we were in Prague again for three months, travelling around Europe a lot, doing deals again while there. We’re still doing deals now and we’re still doing it but I could not do it without technology.

Cory: Let’s get credit where credit is due, Joe, on this too. Our good friend and often times we get in battles between PC and Mac. Chris Chico was one of the really I would say almost godfathers, at least to me whenever I started seeing this kind of movement of real estate and technology and virtual, doing virtual investing. Chico was one of the guys that really put that foundation on that. I know that you’ve learned from Chico and I’ve learned from Chico as well from that virtual concept. It was something you started to embrace in a big way and built your whole life around it which I thought was just really cool.

Joe: Chico and I are friends, we’re both friends with him. When he came out with his course, it was 2009, he came out with virtual wholesaling. I think he called it Absentee Owner Profits at the beginning. I remember, it’s funny, there’s another guru and I won’t say who he was. He released some audio from one of his boot camps, Chris Chico was one of the kids that came up to the mic and was asking a question. He asked the question to this guru, “Can you do deals without seeing the house?” This guru totally cut him down. I wish I had this video somewhere. The guru said, “No, that’s ridiculous. You have to go see the house. You have to meet the seller face to face.” You can recognize Chico’s voice, he’s got a distinct Puerto Rican accent.

Sure enough, about a year later, he comes out with this course, he’s doing it. Because the market’s tanking in Florida and he’s flipping deals now in other states around the country. When I heard about this, I’m like, that’s interesting. At the time there was flippinghouses.com or flippinghomes.com. I think it was a website, that was like the big active forum at the time.

Cory: There was Easy HUD, remember, Chris Daigle had that and that’s where Shaun and I were actually posting a lot on Easy HUD and Daigle and Chico either were partners or they eventually started working together.

Joe: People on those forums and discussion boards were bashing the whole concept of virtual wholesaling. You can’t do it in another market, it’s ridiculous. These are gurus, guys just trying to sell you the latest and greatest tricks. I like this idea, I think it can be done, and I believed Chico that he could do it. This was at a point in my life where I was a course guru junkie, I went to all the boot camps, I bought all the courses. I was spending way more money in education than I was actually making.

Cory: My hands up too. At this point, over $200,000 in courses and programs, I think we all made the investment.

Joe: Right, right. What I did though was I said I’m going to buy one more course. I’m going to do what this guy says to do and I’m not going to change anything. I’m just going to do what he says. I’m not going to question it, I’m going to use these ugly postcards, I’m going to make his stupid offers, I’m going to ask you silly questions. I didn’t like it but I’m just going to do it because I was in this thing where I was always changing things and trying to do this guy’s stuff. Part of this guy’s stuff, part of this guy’s stuff, and part of this guy’s stuff.

Cory: And we think we’re smarter. I’m smarter than that person, right?

Joe: Yup, totally. We’re very alike. It wasn’t until then, and it was Chico’s course, I bought his course on virtual wholesaling and he was teaching how to use technology and how to setup these really amazing systems and stuff. That’s what got me hooked and then I started doing deals. Actually, my first deal was a $12,000 flip on house. I made every mistake possible and somehow still I did it, just because I was taking action. I started flipping a lot of deals.

At that point, I knew I wanted a virtual automated wholesaling business. I wanted a business where I didn’t have an office, I didn’t have staff and overhead. I wanted to be able to work from anywhere in the world and I’ve been able to do that.

It’s amazing with technology, with outsourcing, I’ve been able to do deals from all over the world literally. From a beach in Spain, from a café in Prague, from the local Starbucks, from my backyard. That’s why I love this business, I’m so passionate because I know if it helped me, it can help a lot of people out there.

Cory: Joe, were you at the Virtual Investing Seminar 1 or 2? Did you ever go to those?

Joe: No, I have the recordings right back there. It’s funny, I’ve never listened to them but I have them.

Cory: That was really the moment, I think, when that was put together. I think Daigle was one of the first guys that really put that. Chris was one of my first affiliates and even told me the concept of encouraging me, Chris Daigle, that this was even possible to create a course and to sell and this is the easiest way.

Joe: Yeah, that’s another huge thing. Everybody will have physical courses. Nobody thought you can have virtual.

Cory: Nothing that was digital. Exactly, you’re getting mp3s and the physical things.

Joe: When I bought his course, I remember I was like, what? I could use your name and password? Where is the manual? Where is the book? I started watching the videos, I was like this is really good stuff. He showed how to do everything, step by step. The cool thing was the reason why he said we should do this is because he said I’m continually updating it. He was, he was updating the old way with the manuals and books and CDs, the only way to update stuff was to send stuff stuff to people. I remember so clearly the backlash that he was getting from other gurus, from other forums, like he can’t do virtual wholesaling.

Cory: “You’re a scam! You have to see the house.”

Joe: And you can’t do a course without any materials and things like that. At the same time Cory, I was listening to a podcast by these guys. I’m a big Apple fan and I had the iPhone and the podcasting things were coming out. There was only one or two real estate investing podcasts in 2009, 2010. The real estate was kind of okay, but there were some good general business types of podcast. One of them was my favorite, it was called The Internet Business Mastery, have you heard of that?

Cory: Yes.

Joe: With Jason and Jeremy, I think were the two guys. Internet Business Mastery. They had a course, they were teaching people how to take the knowledge and put it into an online thing, like Chico had done. I was flipping a lot of lease options. I was thinking, oh man, I could do a podcast, talk about what I’m doing, what I’m learning here and how I’m doing and all that. I could create an online course. It’s about that time I sat down with Shaun McCloskey and I said, “Hey, I want to come out with a course.” I went to one of their Lifeonaire Masterminds and they all shut me down, Cory. I said, “I want to come out with this course called Wholesaling Lease Options.” I’m not kidding, Wendy Patton was there, who’s a lease option guru, super nice lady. Another guy, John Hyre, who doesn’t really speak and travel anymore but he was at the time.

Cory: Attorney?

Joe: Yes, an attorney. Shaun McCloskey and Steve Cook and some other guys. I said, “Hey, I want to come out with this course called Wholesaling Lease Options.” They all said, “No, it’s a bad idea. Everybody wants to become a guru. Somebody’s just going to copy you. It’s not unique enough. It’s either too vague or too narrow.”

Cory: You were having you Chico moment, weren’t you?

Joe: What do you mean by that?

Cory: People were telling you no, you can’t do it. It’s not going to work. You were embracing your Chico moment.

Joe: Yes. I said, “I think it is going to work because I knew from these guy’s in Internet Business Mastery, it’s important to be niched. You need to be niched. The more narrow the niche you can be in, the better, more profitable your business is going to be.” I was doing not just lease options but wholesaling lease options. It’s a niche within a niche. I knew this was a unique concept that nobody else was really focusing on. I’m going to give it a shot anyway. I came out with this course, Wendy Patton and I become really good friends and she started asking me to come speak at her thing.

Cory: She had a REA in St. Louis, correct?

Joe: No. She would travel and speak at REAs.

Cory: Okay, she didn’t have a REA in St. Louis. There was another lady that had a REA in St. Louis that was doing short sales too. Wasn’t she?

Joe: Yeah, let’s not talk about her.

Cory: Just not talk about her. When he was travelling to…

Joe: She invited me to come speak at her boot camp, she came out with a similar product to mine. The crazy thing was she would promote me and I would promote her. We were both doing really well and then I created my podcast. By this time, Sean Terry had come out with his podcast and had maybe 20 episodes. It’s kind of funny, if you can go back and find them, they weren’t that well done.

Cory: No. Sean and I are dear friends. He’ll even confess that the recordings are bad, the audio is bad, everything’s bad about it, but he didn’t let that stop him either. He got the information out. Interesting enough, a lot of people go back and listen to every single one of your podcast and those get a lot of downloads.

Joe: He has this podcast called Flip to Freedom. At the time, there was only like two or three podcasts that were updated regularly for real estate investing. I’m an Internet Business Mastery student, I have their course and then I contact Sean, I said, “Hey, I’m Joe McCall.” I called Sean, we literally talked for couple of hours. I said “Your podcast sounds just like those guys at Internet Business Mastery, did you buy their course?” And he said, “No, I just copied everything that they do. He copied the intro, how they do it, the format, and the ending. I just realized this guy is one of the fastest, craziest implementers I’ve ever met. Just like massive, massive action.

We were talking and he said to me, “Joe, there’s this book series called The Stock Market Wizards. It’s these guys that wrote a couple books. In the ‘90s, it was a really popular series of books where they interviewed other people that were making a lot of money in the stock market.” He said, “You should come out with the Real Estate Investing Wizards, or something like that.” I didn’t like the word ‘wizard’ so I thought how about Real Estate Investing Mastery? It’s got the keyword in there. I get to interview other real estate investing masters. At the time, nobody was really doing that. The real estate investing podcasts that were there were usually just one or two guys talking, occasionally they do an interview. I decided I’m going to do the format.

In 2011, I started my podcast and I actually invited this guy Alex Joungblood to be my co-host and we’ve never met, but a couple of times we talked on the phone, we hit it off. He was an active investor doing virtual wholesaling himself in Virginia. We were doing similar stuff. I said, “Hey, do you want to do this podcast?” And he said, “Yeah, sure.” So we did it.

I’m not kidding, literally, five years later, I met him for the first time. We’ve come out with several hundred episodes, we have 1.3 million downloads, we have listeners in over 170 different countries. The podcast has just done really well. Never as well as Sean Terry’s but it’s still doing really, really well. That’s been the crazy journey that I’ve been on. Since then, because we’ve been travelling, because we’ve been doing deals virtually and I’ve been very open about it on my podcast, talking about what we’re doing.

A lot of people have asked me, “Hey, show me, teach me how to do what you do.” I create different courses, I’ve come up with different kind of coaching programs and I’ve helped literally thousands of people from all over the world do deals in virtual markets and other markets around the country. We’re even coaching realtors now and investors on how to setup automation, how to set up systems to do business virtually. It’s an exciting journey, I love doing it.

Cory: I love that. Really, you have becomes the master at that domain. There are so many folks that I know that will reference you into the conversation of automation, of tools, technology. It’s because you’re utilizing those things and integrating them in with your investing business. Now, you’re starting to see success, not only that but now you have scale. It was about you in the beginning, about helping and just figuring out ways with your family and so you can travel and create this life and have a business that supported it, like you said. Instead of the reverse way that most entrepreneurs do, we think about the money first and then we’ll go figure out about life later, whatever we have leftover scraps. You did it a different way, the Lifeonaire way, if you will.

From that point, then it’s working. Now from there, what can I do to serve others with what I’ve done? This thing is working for me now, how can I duplicate and serve others with what is working? That’s what basically now has been the success track for you. Now, you’re starting to see almost a place where you’re having to turn away people because now you’re having to say instead of yes to every opportunity, now, it’s almost like I only yes to the opportunities that I know are going to meet a certain filter. Before, you’re just saying yes to everything because you don’t know what your filter is. As you start to get some momentum and you start to have some accomplishment in certain things, then you start to create that filter. What that looks like for you to support that time for you family, support how much actual dollars that you want to generate for revenue for the year, how much do you want to giveaway, all these things start to play into that model.

What I love about automation and why we’re such geeks about it, is because you can learn to do something once and never do it again. Let me say that one more time because that is a dun dun daaa moment. You can learn to do something once and never do it again. Joe and I have ways that we can teach on the computer and anything that you do on the computer is recordable. Most virtual investing, if you will, of doing things on the computer is duplicatable. It’s not just because Joe is a super genius smart guy which he’s really smart but that isn’t the only reason that the success happens. What happened is he found certain processes, what I call the 3Ms for success, Mindset, Mechanics, and Money. He’s got the right mindset on how I can do it once and never do it again. He’s got the mechanics lined up because now, they are working for his business. Now how can I setup a system where it works with somebody else essentially creating that engine. And then the money starts to flow in because all the mechanics are there and you set it up in the right way.

I just think what’s really incredible about you, Joe, just acknowledgement, is how you’re able to not only implement but you also have everything else going on in your life. I have two kids, you have four and having to go through that in a way where you’re present, you are making time for them, making that important, but then not taking away from the students that want to work with you, that also have families, that also have to make it and creating those system and processes that work for them too. I’m excited about talking about this automation and how we can serve other people with just the experience that we’ve had in doing automation with real estate and in these processes from virtual investing. I just think it’s incredible to be able to do a show like this because this is where things are going. More technology is being added into our lives, it isn’t less.

Like I said, that can be a good thing or it can be something that’s stressful on you but it is your choice on whether or not you pick up the phone or you don’t. It’s your choice whether or not you let these things, notifications, everything else that comes in be on social media. There’s a lot of questions, how do you keep up with social media, how do you keep up with everything else that comes in with your direct mail, how do you keep up with investor relations with buyers, how do you keep up with meetings on score cards when you’re doing your traction and setting the meetings up. What if you’re in prog, how do you use technology to get on the computer and do a virtual meeting? All these things, Joe, you figured out in a way that is working well. I’m excited to hear you share more of these things.

Joe: Thanks, man. I’m excited about interviewing you on our next episode. By the way, while you were talking, it reminded me when I told Chris Chico we were doing a podcast together. I think he needs to be one of our first interviews.

Cory: Absolutely. Let’s do it. I wrote down a list of every single person that we’ve mentioned on this first episode. I’m going to tag them, I’m going to say you were mentioned in this episode. It’s funny because you go down memory lane, we didn’t talk about Sam Bell and Colin back in the day from Real Estate Investor which now is Ross is handling. There are so many different people that you and I saw, they didn’t have the stage, they didn’t have all this momentum that you see right now, they weren’t travelling, they were just starting up. We got a chance to see from the beginning levels of how their business grew. Sometimes, we got a chance to be on the inside and got a chance to see some other technologies that were working and ones that didn’t work. Things that we thought were going to accelerate their business and actually took away from it.

As excited to talk about technology and how it helps, I’m also excited to talk about some of the things that you got to watch out for, too and you’ve got to set up some of those filters like we talked about. This concept that automation and real estate together, it is a model. This is a model. Is it one size fits all? Certainly not.

My mother, I love my mom, but she hasn’t owned a computer in her life, she doesn’t know how to even turn one, she doesn’t own a computer. I had to create an email address for her and she wouldn’t even know how to text right now unless I actually forced her to text because of her grandkids. Why am I saying that? I’m saying that because my mom is a great person, I love her to death, so much respect for, learned so much from her but she’s not going to get online. She’s not going to do it. She’s 72 years old, she’s not going to get online.

There are some people that are just adamant about not using technology. Guess what, this show is still for you. The reason is because you need to have somebody in your team that if you’re doing a business, you are going to be out of business if you don’t have somebody on your team. You don’t have to be the person doing it, but you need to have somebody that is in charge, a geek if you will, on your side that knows how to do social media, knows how to do marketing, understands the technology tools, at least some of the basic ones, you know, Skype and some other thing. You need to have someone that knows how to do that. I think as we move on in the future Joe, they may not have a business, what do you think?

Joe: I agree. One of the big reasons I’m looking forward to the show, we’re not claiming to know it all and to be the best guys in the world on technology. I like doing this stuff because I learn more from other people. In my other podcast for my coaching students, I learn more from them, sometimes I feel like, than they’re actually learning from me. I’m looking forward to just getting the feedback from other listeners on the show. When we talk about something, somebody is going to send us an email or response back that says, “Hey that’s awesome. Did you know it could also do this? Do you also look at this thing?” I’m looking forward to that stuff as well.

Listen, Cory, I got to get going on a phone call here in a few minutes. Next episode, we’re going to interview you. I’m looking forward to getting more into your story. You’ve created software, you’ve created apps, you’ve created a huge business doing real estate and teaching real estate. I’m really looking forward to hearing about your experience because you have more than I do.

But guys listen, if you want our tech tool box, of all of our favorite tools, out top 10 favorite tools, text the word ‘TECH’ to 38470. 38470, text the word ‘TECH’ and we will get you that PDF. It’s going be a real valuable resource. And also our website, retechshow.com or reitechshow.com. Check it out, get the show notes from this episode, listen to the previous episodes. Cory, it’s been good, man. I had fun.

Cory: I really appreciate you, Joe. Last thing, make sure and we’ll appreciate it so much if you will leave a positive review. I even say just leave a transparent review. We’re doing our very best to serve you and want to give you the very best information here, not waste your time, I know it’s very valuable to you, valuable to us too. Leave us a review, it does help in a tremendous way. We appreciate you so much for doing it. We’ll have a link in our website where you can go and easily do that.

Joe: I got an idea Cory.

Cory: Okay.

Joe: I have an iPad here, it’s from one or two generations ago. I’ve done this before with my other podcast, at Real Estate Investing Mastery. We are going to give away an iPad to somebody who leaves a review.

Cory: Nice, I like it.

Joe: Cory and I will talk offline later about how we’re going to do this. But that’s an ethical bribe to get you guys to leave us an honest review. We will enter your name into a drawing to win a free iPad. Whether it’s this one or a new one, I don’t know yet, but I’m not using it so let’s just give it away, Cory, to somebody who leaves us a review. Every month, maybe do a new gadget, what do you think?

Cory: I love it.

Joe: Give away a free gadget to somebody who leaves us a review. We will give you more information about that, maybe on our next episode.

Cory: Maybe we could find the founders of some of these technology companies that we use, Joe. Maybe they’ll give us a free 30-day trial or something we can give away to someone and then recognize them for doing it. That’d be cool too.

Joe: That’s a good idea. One of my favorite tools is FreedomSoft, we both know the guy who owns that, Rob Swanson. Love to talk to him about that.

Cory: Right. FreedomSoft, there’s a lot of things that we could talk about.

Joe: Great idea. Or if we can’t get the founders or the owners of the software to give us, we could just cover it.

Cory: Sure. Absolutely.

Joe: Out of our nice generosity.

Cory: Absolutely.

Joe: I got to go. See you later.

Cory: Alright, bye now.

Joe: Bye bye.