Welcome to The Real Estate Tech Show! It’s official. We officially own the domain: www.realestatetechshow.com so visit our site to access the amazing tech tools we talk about on our podcast.

But before you start this episode, be aware: you do not want to spam people. Call broadcasting is an effective marking move, but you have to be cognizant of who you’re calling and when. Leaving an automated message in a client’s voicemail isn’t technically against the law, but make sure you know what’s legal in your state before you use the call broadcasting tools we talk about today.

Make sure you're not spamming people, cause you're going to get in trouble. Click To Tweet

That being said, the possibilities you have with call broadcasting tool are endless. The top four we recommend today are –

  1. Call Loop: Call Loop lets you blast messages, send invoice texts, and promote webinars, but we use it on our show for the short code. Short codes are the shorter numbers you can use to send out texts or voicemails without using your own phone number.
  2. Sly Dial and Sly Broadcasting: This tool is Joe’s favorite for sending out individual and personalized texts to his clients. It may sound tedious, but Sly Dial makes it so easy for you to reach out and broadcast to clients without being spammy.
  3. CallFire and CallRail: Another favorite tool of ours for sending mass texts. It also lets you record phone calls, both incoming and outgoing, which can prove to be an extremely valuable way to keep records of your business. It can also be integrated with other tools, like Zapier.
  4. Vumber: Vumber is a cheaper way to get an extra phone number and it’s easier to use than some of the other tools we talk about today. For those of you just starting a broadcasting campaign, Vumber is a great place to start.

Once someone’s opted onto your list, you can use any of these four tools to send them personalized texts or leave automated messages on their voicemail. The tools we talk about today can transform your real estate business, but only as long as you’re using the tool the way it’s designed to be used. We do not endorse spamming potential clients. Rather, Cory discusses how you can be clear on your “opt-in” options so your clients, students, or fellow real estate agents know exactly what they’re getting when they opt-in with you.

It's very important that you do your own research on how to use some of these tools. Click To Tweet

MINUTE MARKERS

1:40 An important DISCLAIMER

3:36 What it means to “opt in”

5:10 Frogs, snakes, and other reptiles Cory doesn’t like

7:00 What happened to Joe when he was scraping phone numbers?

10:48 Our friend Chris and Call Loop

11:35 OnCarrot with our friend Trevor

12:20 We’re using Call Loop right now on this show

17:00 Trint is for transcripts

17:40 What’s the difference between Sly Broadcasting and Sly Dial?

20:12 How Joe uses Sly Dial for texting

22:10 How do Cory and Joe leave messages?

25:04 Using CallFire for mass texting

26:20 Joe’s texting preferences

27:45 What is Twilio?

29:55 Why is Joe using Vumber?

31:44 Do you know Mitch Stephen?

34:53 Joe gives us investors another warning

36:01 Cory’s tips for texting lists

37:00 A quick recap of our top 4 broadcasting tools

40:00 The Pep Boys Case from Ohio County, West Virginia

41:50 Check in later for Episode 10 of the Real Estate Tech Show!

RESOURCES

Call Loop

Sly Broadcast

Sly Dial

CallFire

CallRail

Vumber 

Chris Brisson

Trevor Mok

Mitch Stephen 

OnCarrot

Joe Likes Carrots

Zapier

Trint

Podio

InvestorFuse

FreedomSoft

EZtexting

ClickFunnels

Twilio

CallRail

Livecomm

TRANSCRIPT

Cory: Joe McCall! What’s up, man?

Joe: I’m doing good, man. It’s such a gorgeous day outside, Cory. I had to come outside on my deck. What better thing to do on a beautiful day like this than hangout with Cory Boatright on a Real Estate Tech Show and do a podcast?

Cory: Real Estate Tech Show which now we own the domain, which is great.

Joe: realestatetechshow.com, and if you guys want our toolkit of our top 10 favorite tech tools, go to realestatetechshow.com or text the word TECH to 38470.

Cory: 38470, good memory, my friend. Yes! That way, you’ll have it auto-magically sent to you whenever you do that. The power of technology. Speaking of technology, that’s what’s you’re here for and we appreciate you taking the time to show up. We are going to talk about the call broadcast tools today. There are some that are better than others. We’re going to talk about some of the ones that we like the most.

Joe: Let’s put disclaimer hats on first.

Cory: Let’s do it.

Joe: Okay. We are not attorneys, we’re not doctors, we’re not rocket scientists, we’re not astronauts. We don’t pretend to be one on TV either. If we give you any kind of advice, it’s not really advice.

Cory: Can we be doctor technology? Is that possible? We’re doctors of technology.

Joe: Here’s the thing, this is why this is so important. Because you can get in trouble with the anti-spam robocalling police. So you’ve got to be super careful on how you do this. So don’t take our word for it, look to see what’s legal in your state and then make sure you’re not spamming people, for the love of all that’s holy, because you’re going to get in trouble if you’re doing that.

Cory: Good point.

Joe: As I’ve said that, there’s a bunch of rules on who you can voice blast and text blast or all of that stuff. Don’t take my word for this, this is my opinion from what I’ve read. The sly broadcasting where it leaves a message in someone’s voicemail doesn’t fall under those rules necessarily, at least not yet. The FCC is working on rules and clarifying the stuff. Be smart about it and make sure you’re not spamming people that haven’t given you permission. Is that a good disclaimer, Cory?

Cory: That’s a great disclaimer. I agree, 100%. What we are going to talk about today, our strategies and things that we have tested and tried on certain levels, but again, it’s very, very important that you check and make sure you check and make sure you do your own research on how to use some of these tools.

For example, whenever we say someone’s opted into your list, that means to us that someone has said it’s okay for us to send them a message. For someone else, opting in may mean something different. It may mean that they got their email in, they were part of a list and so they thought that was opted in. There is different ways that you need to look at that. We’re going to be talking about in general today what the power of the tool, what the tool functionality can provide you, but make sure that you’re using the tool in the proper way to not get in trouble.

Joe: Very good, very good. Let me give some background on this, Cory. Because when I first started back in ’08, ’09, when I was getting started, I would go into Craigslist and scrape all the phone numbers of landlords and for sale by owners, and I would send voice blasts. I would pre-record the message, I would send out a voice blast to all these phone numbers saying, “Hey. I’m an investor. I saw your rental on Craigslist. I was wondering if you have any interest in selling it or not.”

I did a lot of deals from that. As I started teaching this business, then I started teaching other people to do that. I won’t mention the tool that I was using but within a span of two or three days, two of my students called the company and said, “Hey. We need some help setting this up. How do you do it?” And when they heard what we were doing, they freaked out. It was the same tech support person. They said, “Who was it that’s teaching you how to do this. We’re going to report you to the FCC and you’re going to get $10,000 fine for each incident that you do.” The students, they freaked out, and said, “Thanks anyway.” And they hung up. They didn’t tell this company who it was that was teaching them and stuff.

It was two students in a row. They both called me and sent me emails. They said, “Joe, we got a problem here. This company doesn’t like you scraping phone numbers like that and sending them voice blasts.” I had two different messages. The first message that they answered live, it said, “Hello? Hello? Hello?” and then hung up. If it went to voicemail, the message would say, “Hey. I saw your house on Craigslist, you wouldn’t be interested in selling it, would you?” It worked really well.

Cory: You did what’s called the backdoor or the one hand on the door close. Where it’s like you wouldn’t be interested in selling your house, where you’re making them feel like, “Oh yeah. Of course I’d like to sell it.”

Joe: Right. “I didn’t call you at a bad time, did I?”

Anyway, I started digging in and reading the find print and looking at the FCC websites and realized it’s a grey line. You could say, “They’re putting their phone number out there. It’s okay to call them. There was actually a case, Rob Swanson and I found it. There’s a company called Pep Boys, I think it’s what it is. It’s on the West Coast, and they also buy and sell used cars. I think it was them.

Cory: They do auto repair or something.

Joe: There’s also some where they buy used cars and resell them. They created this campaign where they were scraping phone numbers from Craigslist and sending voice blast messages out. “Hey, we saw your car. Would you like a quick free no hassle close? We’ll buy your car.” They’re contacting people for advertising the car. This particular lady sued them and this company won. They won the lawsuit because the judge said, “You were putting your phone number out there. It doesn’t matter how they contacted you. But you put your phone number so it’s not a big deal.”

Cory: Okay, so now we have a little case study per se with that market.

Joe: If anybody’s really, really interested, I can dig that case up and find it. It’s one of those areas where it’s really grey if you’re going to talk to an attorney, most attorneys are going to be really cautious and say don’t do it or what not. That’s my foray into getting a bunch of phone numbers and sending out pre-recorded messages. I used to do the same thing with texts. I would get a bunch of phone numbers and send out mass text messages to people. That’s my story. I never got in trouble, and I stopped doing it but it depends on who you ask but there’s different interpretations of the law, right?

Cory: Right. We’re going to talk about four tools that we use in our business. We’re going to talk about the first one because it’s pretty simple, what we’re actually using for the show. One of my friends, Joe’s friends, Chris, he actually owns this company. What’s his last name?

Joe: Brisson or Brisson?

Cory: Brisson, alright. Chris has this company and it’s Call Loop. Before Chris was either owner of this company or worked in this company, I’m not sure how they did the transition. Trevor Mok, one of our good friends, also worked with him which is the founder or co-founder of OnCarrot which many investors use.

Joe: joelikescarrots.com

Cory: Yes. There you go. I like that.

Joe: That’s my affiliate.

Cory: That’s your affiliate link. We’re actually talking to Trevor in a couple of weeks on moving things over from what we’re using right now to experimenting with OnCarrot. I like some of the new transitions that Carrots coming up with now and before we were using a B Flyer site. The reason why we’re using a B Flyer site is because they spend so much money on SEO. So you can get a bump in SEO. OnCarrot has found some new transitions or new features and benefits that are making me excited to be able to make that transition where it makes sense.

Hello, Trevor. We love you. We appreciate you.

Joe: We got to get him on the show.

Cory: We’re going to get him on the show. We’ll get Chris on the show too. But we just want to let you know that we’re using Call Loop right now whenever we say, “Text the word TECH to 38470.” What that’s called is a short code. There are other services that allow these short codes. Anywhere from $10-$20 a month. Depending on what service you use, that might be a factor. Maybe you want to go with the company that charges less money for your short code because that’s very important. But whenever you put in that short code, it gives you a number you can text. For us it’s 38470. Instead of putting the phone number, you put in that number where you would text somebody and then you just type in the word ‘TECH’. Once you do it, it triggers a component there, it’s called the trigger and sends back a link to your phone so you can set up these different ways that you can modulate, you can set these different flows, if you will, for if someone responds with yes or someone responds with no, if they respond with what is this? You can have all these different triggers.

It’s very, very cool. A Call Loop also allows you to blast out and they also allow you to do text invoice, I believe. But we use it right now, primarily, for the short code. We’re going to talk about some of these other tools that we use for some of our other services that we use in our real estate business on ongoing basis. Do you use Call Loop for other things right now besides a short code?

Joe: Yeah. We use it for webinars. We used to. Now ClickFunnels has an integration with Twilio. We used to use it with webinars. When I’d host a webinar I said, “Hey. Do you want to be reminded by text?” If somebody put in their phone number, we had a Zapier or Zap in the background that would send the number from GoToWebinar to Call Loop and the it would text a reminder 15 minutes before the webinar, “Hey. We got a webinar that’s starting now.”

Cory: What’s great about that is what Joe had said is, why would you do that? why that’s important is because on GoToWebinar, if you’ve ever used that service, or GoToMeeting, GoToWebinar webinars portion of it, what happens is you can add in your different fields on what you want people to fill out whenever they register for your webinar. Joe and I are in the education space so we build up a bigger list of people that are wanting to find out more information about what we teach.

What happens is we put a field for phone number and if we put that field for a phone number, it won’t automatically send the text message to that person to remind them. It won’t automatically do anything. We just retain the data. What Joe uses, I use as well, it’ called Zapier and we’re going to get the founder of Zapier on the company, it’s one of the goals in life that we’re going to have happen. What happened with Zapier is there’s an incredible organization and a technology that allows to basically create bridges or APIs to be able to talk to one another with these different tools. Even though Zapier has nothing to do with GoToWebinar, nothing at all, they can create this bridge. You go into Zapier and you create a Zap and then from there it automatically will integrate with GoToWebinar.

What Joe did is he did the GoToWebinar, created a Zap, so went to a Call Loop. From Call Loop, it automatically triggered, wherever that came in to Call Loop to send the text message reminder. Is that correct?

Joe: Yeah, yeah. Now in Call Loop, I have thousands of phone numbers. If anytime I wanted to, I could text blast everybody or voice blast everybody and say, “Hey. I got a new webinar coming up next week.” Which you can also do in your real estate business. You could use this to text out, blast your buyers, “Hey. I just got this property. Check it out. Here’s a shortened link to see the property.” It doesn’t have to be webinars, it could be for buyers, maybe sellers, if you have a bunch of sellers on your list that you’re working with. If you’re a realtor or stuff like that, you can blast out a message to them.

Cory: Perfect, perfect. A great tool and we love that tool. By the way, we’re going to have all these links on the show notes here, so no worries. If you’re listening right now and you’re, “What is the name of that?” It’s Call Loop, it’s spelled with lot of different L’s in there. We’ll have everything, so you just simply go to realestatetechshow anytime, you’ll see the call notes there, as well as the transcription of this.

Joe: We’re using Trint for transcriptions, right?

Cory: We’re using what?

Joe: Trint? Have you heard of Trint?

Cory: Trint, you mean the little box that’s underneath?

Joe: Oh. We’re going to have a whole episode talking about Trint. It’s the most amazing transcription service ever.

Cory: Alright, we’re going to be using Trint. Right now, we’ll have a transcription. It’s the first time I’ve heard of Trint.

Joe: It’s amazing. It’s going to blow you away.

Cory: It’s going to blow me away. I want to check that out. Alright, from Call Loop we’re going to go to slybroadcast.

Joe: It’s slydial.

Cory: These are kind of two of the similar services. slydial allows you to do one off of what we’re going to talk about with slybroadcast. slybroadcast is more of an import where you can do mass numbers at one time.

Joe: I love slydial.

Cory: I love slydial. Essentially what’s cool about slydial, slybroadcast, you can send a pre-recorded message and it bypasses their phone ringing. Why is that important? The reason it’s important is because it shows up a little number on your phone that they missed a call, typically something on those lines, or they get some type of message that they may missed a call. When they missed a call, they’re more likely to go find out who they missed because they didn’t hear the phone ring, now they’re curious and then they get on there and listen to your message. This is incredibly powerful for a lot of different reasons. We use it for follow ups.

Follow ups is very, very important because you can have a two week period, you get a bunch of calls coming in, all these new calls coming in. We send out over 30,000 post cards a month. I don’t know how many you’re sending out Joe, we send out a ton. What happens is you get all these new calls coming in but you start to get all these old calls even though they’re on these back up email reminders and they’re on a schedule. What happens is you don’t have that person’s contact name because your acquisition manager’s staying in focus on the new calls that are constantly coming in.

You can take an import all of your phone numbers out of Podio and then you can actually slybroadcast. What’s interesting is that there’s also tools, like you and I know a guy named Dan that actually created a company that’s called InvestorFuse. We’ll have some type of link here on the page where you can go to InvestorFuse. I know Joe gets a discount, I get a discount as well for recommending people to Dan. There’s a lot of different services but Dan is one of them that allows you to actually integrate your Podio with slybroadcast. It automatically will do this process for you. It’s a really simple way to use the service to be able to send out these calls, upload these numbers in a mass way, record one message and it bypasses their phone from ringing. It goes into their voicemail.

Joe: When I stopped doing the voice blasting. For me, I was still working my full time job, I was working 50-60 hours a week. I didn’t have the time to get the marketing done, I tried the time block it. I knew if I didn’t get marketing done for me, in spite of me, it just wasn’t going to get done. How can I still have my VA send out marketing for me? I had a good VA with good English. I started having her do slydials to everybody. I started having her do text messages one at a time. Instead of blasting 20, 30, 40 at a time, one at a time. That’s actually even more effective now because each message was personalized. She would do a slydial, “Hey, I saw your property at 123 Main street in Springfield. I was wondering if you have any interest in selling it or not. Please call me. Thanks.” And the phone number.

And then if it was a text message, it was “Hey. I saw your property in Craigslist in Springfield. Would you have any interest in selling it or maybe not?” She would send out these and I gave her scripts but each message now was personalized and was not generic. I found actually better response with that. Even though it took more time, it cost me a little of more resources, overhead for my marketing VA, but I love it. We still use it a lot right now.

Cory: Yeah, it’s great. It’s one of those services where you just make money using it. You just make money using it because people will contact you back, they don’t know why they missed a call so it creates curiosity. Really, it’s an engagement tool that if you’re not using it, you’re just missing deals.

Joe: We use it a lot as well for like you were saying with old leads. I’ll tell you, what our message kind of is, and you can tell me what yours is. Once a month, once every couple months, take all your old leads and you can record something like this, “Hey. This is Joe, you probably don’t remember me, but we talked a little while ago about your property. Just calling to follow up to see if you sold it yet. Give me a call. Thanks.” Name and phone number. Something super simple like that. What do yours say?

Cory: Very much the same thing. “Hi. This is Cory. I’m just calling you back about the property that Dan or Carlo spoke to you about a couple of weeks ago or not too long ago. Just want to check to see if you still have it available. If you do, we’d love to talk of you about it.” Something very, very simple.

Joe: Yup. You don’t want these to be sales pitches, you don’t want them to sound you’re trying to get them to go to a website. You want to make it really, really personal as much as you can. One of the things that we do as well, in Podio, every lead gets assigned a task in the future. Every day in the future, your VA should be getting 20, or 30, 50, 100 tasks of follow up that they need to do with old leads.

The cool thing is it’s super easy to go into each one of those tasks and do the follow up. Maybe it’s send a quick text message, maybe it’s do a slydial. Your VA literally could go through 100 tasks in a couple hours and follow up with everybody with personalized messages using something like slydial or sending a text message which you can do inside of InvestorFuse or inside of FreedomSoft or something like that.

Cory: Yeah. It’s pretty simple to do. What do you pay whenever you do that? Do you do the pay as you go plan? Or do you have a monthly plan?

Joe: I don’t even know, to be honest. We send text messages through either FreedomSoft, when we’re using FreedomSoft, or through CallRail. We’re going to talk about CallRail in a minute. I don’t even know, I don’t know how much it costs.

Cory: Right. I think every time when we send out these messages, we’ll start to get it. If you use a page you go and you have a card on file, you’ll get $10. It’ll say, “You’ve been charged another $10. Another $10.” You won’t have typically thousands and thousands of these. You’ll have maybe a couple of hundred maybe. It’s very inexpensive and you can go and check out the pricing on the page. I think it’s slybroadcast.com and the other one is slydial.com.

Joe: They’re both owned by the same company.

Cory: They’re owned by the same company. One is for one offs, one or two at a time. And slybroadcast is for mass import of numbers, a hundred or so at a time. Good, good, good!

Alright, let’s talk about CallFire and then we’ll talk about CallRail at the end. CallFire is another service that we use for our mass texting. I use it to blast out for broadcasting text messages. It’s pretty inexpensive. I think we pay less than $0.02 each whenever they go out. You can import in a big list, you can also take people off of that list pretty quickly, which is one of the very big benefits because people do tend to get upset if they don’t know when the text is coming. They might have told you that it’s okay back in the past. How many of us signed up for something, you get something like a text message, you’re like, “What the heck?” And then you’re like, “Oh! Oh yeah! I signed up for that or whatever.”

Sometimes people forget. Get me off the list. They can get removed off the list really easy, but then you can also add in different triggers inside of CallFire too. It’s inexpensive, and we use it primary for broadcasting text.

Joe: If they reply ‘Stop’ will it take them off automatically or something?

Cory: Yeah. You have to set it up that way. But yes, yeah.

Joe: I prefer sending one off texts. Just one at a time because then I know I’m steering way clear of any kind of anti spam FCC laws and rules. This is one of the good things about InvestorFuse and FreedomSoft, is that right from the lead itself, you can send them a text message that comes from a personalized local phone number, 10-digit number. What is it? 11-digits, whatever it is. It’s 10, 10-digits.

Cory: Plus your country code, but yeah.

Joe: There are some services that it sends from a five-digit code, which looks spammy. It’s like having a PO Box on your return mail. I prefer whatever texting service you use that’s like a 10-digit number. We do it inside of InvestorFuse, and FreedomSoft, and we also use sometimes eztexting.com, which does something really similar to Call Loop. EZ Texting probably has more fancy integrations and stuff.

Inside of ClickFunnels which we use a lot of ClickFunnels, they have an integration with Twilio and pretty much all of these services we’re talking about…

Cory: Pretty much all use Twilio.

Joe: They use Twilio in the background.

Cory: We don’t want to confuse people about Twilio. Why don’t you tell them what Twilio really is?

Joe: I don’t even know. You can’t go to twilio.com and sign up for the stuff because the developers would go to Twilio and settle it.

Cory: You can. You can go and you can buy your own Twilio account, you can buy your own phone number through Twilio. But then, you are, like you said, you’re the programmer so they’re not expecting to do all the bells and whistle. Now they just provide you availability to use this number in different ways that you see fit. Our programmers will use our Twilio account. Now what’s the benefit? The benefit is you’re going to have the less amount of money that you’re going to pay per text or per call. The challenge is if you don’t have anybody that knows the tech part of that, you’re going to spend way more working to figure all that out because it has to work in a certain way.

A lot of these companies like CallRail, or CallFire, or Call Loop, they understood that. They took that Twilio account and they wanted to make it easy for everyone.

Essentially think of CallFire, CallRail, these companies as a wrapper around a Twilio account, basically as an interface making it simple for you to use their service. They become the technician and you don’t need to. They want to make your experience using their service as user friendly as possible. Big buttons, go here, push this, do you want yes or no? If then then that. Those kind of things. Those are all used interface tools for the average user because the user doesn’t know how to develop code and those kind of things.

Joe: That’s a good way to put it. I would suggest sticking with CallFire, Call Loop, CallRail, Vumber even. I use Vumber a lot.

Cory: What do you use Vumber for right now, Joe?

Joe: Every marketing campaign got its own unique phone number. I’m still using Vumber and I still use CallRail, it just kind of depends. Vumber’s a lot easier and it’s cheaper. It doesn’t have as many bells and whistles as CallRail does. If I just want a real simple, cheap number, I’ll get it from Vumber. If I want bells and whistles like record all of the calls, incoming and outgoing, then I’ll use CallRail.

Cory: It’s $2 a month on CallRail. What is Vumber?

Joe: I think Vumber is $3 a month for extra phone number. CallRail I think maybe $5.

Cory: I thought it was $2 in CallRail. Might want to check that because every time I add one it says that you’re adding $2. Maybe they changed it. I do like the interface on CallRail.

Joe: CallRail’s good. I like CallRail a lot. I should probably just dump Vumber, but the problem is I have so many numbers in there right now. CallRail gives you so many options and they have a good mobile phone app and great with Zapier.

Cory: You’re right and their reporting is really good too.

Joe: I would say if you want to choose one just go with CallRial because it gives so many options and you can record your calls as well.

Cory: And you have a package. You can do $50 a month package where you get up to 10 numbers or whatever it is. That’s more than enough for someone just starting out. But if you start getting a lot campaigns going, you’re going to want to get some more numbers. It’s really inexpensive if the business write off and it’s definitely one of those tools that you’ll want to be using.

Joe: Let me give you one more. I interviewed a guy Mitch Stephen. Have you heard of the name from Texas?

Cory: Yeah. He’s great.

Joe: Has a lot of owner financing?

Cory: He has his own service.

Joe: It’s called livecomm.com

Cory: Yes.

Joe: livecomm.com for live communication. livecomm.com, and the cool thing about this, that none of the other services do that we talked about is you’ll get a local phone number, you put it on the bandit’s sign. Everybody who calls that number goes to voicemail or it can be transferred to another phone, but they automatically get added to a list that you can send a text message later on in the future to them or voice blast, maybe I’m not sure.

Cory: You don’t have to export out the list. It’s automatically inside of the tool. I’m looking at their website, mass texting the right way. He talks about how basically you cut that other part out where you don’t have to go in and do that extra step. I think their standard plan is I’m looking at $29 a month and $2 a number.

Joe: It’s super cheap.

Cory: $0.02 a text. The guys I interviewed on my other podcast, Real Estate Investing Profit Masters, Bob and Jimmy. Those guys out there in your hood, they use LiveComm, and they swear by it.

Joe: Who told them about LiveComm?

Cory: Probably Mr. Joe McCall. You know what, you ought to have these little drones behind you and instead of making like a little squeaky bird noise, they go, McCall! McCall! They’re like little drones behind you. That’s what needs to happen. You need to get some drones that have recorded McCall sounds.

Joe: That would be so awesome. Jimmy and Bob, they have over 13,000 tenant buyers in their database.

Cory: A ton of numbers.

Joe: I talked to them, I said, “Have you ever done any follow up with these?” “No. What is that?” You know what they did? They did a slybroadcast to 10,000 or 13,000 tenant buyers that they had, inviting them to a website to opt in, to get some special free report about rent to own or something like that. I forgot the numbers but they had like 3000 emails overnight.

Cory: They’ve built their list just immediately. And then they started taking that list and then they can sending messages to that list. That’s great. I remember them talking about that story. Kudos to you for really helping them out. That was a massive change for them.

Joe: Did they even mention my name on your podcast?

Cory: They did, they did mention. You have to listen to the podcast. They did mention you on that. They love you. They actually said they love you. They love some Joe McCall.

Joe: Here’s the thing though that you guys got to remember. Be very, very careful with just going out to the phonebook or doing a big, huge skip tracing service where you give them a bunch of addresses and you scrape a ton of phone numbers and you put them into your database and you blast them with voice messages and text messages. You can get in trouble with that. Maybe you could argue, it’s a grey area, we’re saying, you got to be careful with that. Get an attorney, get some advice on that because there’s really, really strict rules.

Just a few weeks ago, I was reading an article in some newspaper about the FCC is trying to write new rules. They’re always updating these rules because when the FCC makes a rule, a new technology comes in to get around rules. You just got to be careful with that. That’s all I’m going to say.

Cory: FCC won’t let me be. That’s true. One of the ways that you know that you’re okay, as long as you have some verbiage. Again, this is even grey, so I shouldn’t even say this too but if you have someone that says, “Would you like to be notified quickest for properties that come up available by our VIP text buyers list?” The more specific that you are about what people are opting into, the better you’re going to be if someone come back to you and said, “Why are you texting me?” And then they complain and you can say, “You came in from this resources and you agreed that I can text you on this.”

Where the challenge is is whenever you’re texting them on stuff that’s not related to your particular offer. Make sure your offer and what you text them is directly related.

Joe: Yup. That’s it.

Cory: That’s it. Recap, again, Joe. We got Call Loop, which will be in the call notes, which we use for our short code, and for a few other trigger of components. We check that out. Chris is the great person. Hello, Chris, you’re watching. We have slybroadcast and slydial. slydial is the one off, by the way, these are mobile apps as well. You can download these apps on your iOS, if you have one of those crazy Android phones. slybroadcast and slydial, those are another two services. One off for sending messages that bypass the phone. You don’t hear it ring, it just goes right to the voicemail. slybroadcast is whenever you can upload hundreds and thousands of numbers at a time, depending on your permission basis, and you can upload them into slybroadcast. slybroadcast is not going to ask you if you have permission, they’re going to assume that you have permission because of their little sections in there that set you are agreeing to their terms when you use their service.

And then we have CallFire, which CallFire is what I use and Joe uses for different things. You can use it for mass texting, you can actually use it for mass broadcast as well, for voice broadcasting, and it’s pretty inexpensive to user service. The livecomm.com, Mitch Stephen’s a great friend to Joe and I, very cool service that allows you to add a person’s number to text them automatically to a list. They call in, they automatically, basically imagine that get added to two list, not one. Really cool service that you can use there for livecomm.com.

Then we have Vumber. Vumber is something that I don’t use, Joe uses it but even said he probably wouldn’t use it if he didn’t already have a hundred numbers or more than that inside of Vumber. But Vumber’s a good service, it works. I highly recommend CallRail. Joe and I like that as well. CallRail has great reporting, I think the adding different phone numbers on there for local or 800 numbers to track is very, very simple. It also integrates with Podio, very, very simple, where you can send an email in. It’s a very, very cool tool. They have a great mobile app and then also tracks anything that comes online too. We didn’t talk about that, but if you have a pay per click campaign going on, it’s a great way to track numbers. And you can text inside of CallRail, which is really awesome too. And you can transcribe really great resources and awesome things you can do in callrail.com. Is that the last one?

Joe: I think so. But you know, while you were talking, I found that case study that I was talking about. Are you interested?

Cory: Oh great, put that in the show notes. It’d be great.

Joe: We’ll do that. This was a case, in case somebody wants to look it up, in the Circuit Court of Ohio County West Virginia. West Virginia, Ohio County. It’s the Pep Boys, Manny, Moe, and Jack versus this lady. She was complaining that they voice blasted her and the case, the judge, he threw it out. It says here, “She was claiming they violated the Federal Telephone Consumer Protection Act and then when the defendants left the plaintiff, pre-recorded voicemail message at her residence and response to a classified ad that was posted Craigslist. Because the court finds that the subject call was not a telephone solicitation, or an unsolicited advertisement as defined by the TCPA in the regulations, the court grants the defendant’s motion and dismisses this action with prejudice.”

It was basically saying this was not a telephone solicitation because she put her phone number out there because she had a car to sell and it wasn’t an unsolicited advertisement because they called her wanting to buy her car. This was way back in 2008. Again, talk to an attorney because who knows, maybe the rules have been updated and modified or changed since then. Do you really want to fight this in court?

Cory: Right. Good. Alright, another one wrapped up. We’re going to be looking at number 10. Can you believe it? Already number 10? Going to be coming up here pretty soon. I’m excited, we’ll be talking about some other tools that will help you in your business, help you with efficiency, help you make some more money by using them in the right way, and what we have been talking about with habit stacking, we’ll talk about that a little bit later too. That basically means we’re getting some people talking about multi-tasking. Really, multitasking is not the same as habit tasking.

If I’m driving down the road and I’m drinking a soda, I can still drive and drink a soda. If I’m driving down the road and being on my computer at the same time, that’s two different major focused distractions. That would be something that would be dangerous to you. We’re talking about habit stacking. That’s why it’s important to use technology tools in a way that can help you, not hurt you, not hinder you.

Joe: That’ll be a good show.

Cory: Go to realestatetechshow.com to get the transcription from Trint of this podcast. Text the word ‘TECH’ to 38470 and we will get you our top 10 favorite real estate tech tools. It’s like a toolkit, like a checklist of what you can use.

Joe: We call it toolbox or toolkit?

Cory: I have no idea.

Joe: It’s goodies. It’s tool goodies.

Cory: Have a phenomenal, incredible, productive, fun, rest of the day Mr. McCall and will talk to you on the next one.

Joe: Alright. See you guys, bye!

Cory: See you. Bye!

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